Digital Marketing Specialist

Digital Marketing Specialist

At Oshkosh, we build, serve and protect people and communities around the world by designing and manufacturing some of the toughest specialty trucks and access equipment. We employ over 18,000 team members all united by a common purpose. Our engineering and product innovation help keep soldiers and firefighters safe, is critical in building and keeping communities clean and helps people do their jobs every day.

As a Digital Marketing Specialist, you'll play a key role in supporting digital initiatives that amplify the Oshkosh brand, enhance user experience and connect with audiences across multiple channels. This role will provide hands-on support in web management, digital asset management, analytics, paid media and email marketing helping ensure a consistent, engaging and measurable digital presence. It's an opportunity to grow as a versatile marketer while supporting enterprise-wide priorities in a collaborative environment.

Your Impact

These duties are not meant to be all-inclusive and other duties may be assigned.

Provide day-to-day web support, including content updates, page builds and ensuring brand consistency across Oshkosh digital properties.

Track, analyze and report on web and social media performance metrics and user behavior to inform optimization and continuous improvement.

Assist with paid media campaigns through asset coordination, tracking and reporting to optimize performance.

Support Digital Asset Management System (DAM), ensuring materials are up to date, on-brand and easily accessible to stakeholders.

Contribute to integrated marketing campaigns / projects including the support of creative brief development, executing assigned tasks, coordination of timelines, deliverables and collaborating with cross-functional partners.

Develop clear, organized documentation of digital marketing activities to support accountability, visibility and team alignment.

Partner with internal teams and external vendors to deliver branding and communications solutions that align with strategic marketing priorities.

Bring new ideas, insights and digital best practices to enhance Oshkosh's online presence and audience engagement.

Minimum Qualifications

Bachelor's degree in marketing, communications, business or related field.

Two to four years of relevant experience in digital marketing or a related role.

Familiarity with web content management systems (CMS), web and social analytics tools (e.g., Google Analytics, Sprout) and digital reporting.

Understanding of Digital Asset Management and Workflow systems.

Working experience in email marketing platforms and campaign execution, including testing, deployment and reporting.

Strong organizational skills and demonstrated ability to support multiple projects in a fast-paced, deadline-driven environment.

Proven communication and collaboration skills, with the ability to partner across functions and with diverse audiences.

Standout Qualifications

Knowledge of SEO, UX Design and digital analytics best practices.

Experience with paid media platforms such as Google Ads, LinkedIn, or Meta Ads Manager.

Strong writing and editing skills, with attention to detail and brand consistency.

Proficiency with Microsoft Office Suite, familiarity with Adobe Creative Suite, Canva, Sitecore and / or HubSpot.

Background in project coordination with strong interpersonal skills.

Curiosity and adaptability, with a passion for continuous learning in the digital space.

Photography skills and / or experience in photo / video shoot planning, creative direction and support.

Pay Range : $56,600.00 - $88,400.00

The above pay range reflects the minimum and maximum target pay for the position across all U.S. locations. Within this range, individual pay is determined by various factors, including the scope and responsibilities of the role, the candidate's experience, education and skills, as well as the equity of pay among team members in similar positions. Beyond offering a competitive total rewards package, we prioritize a people-first culture and offer various opportunities to support team member growth and success.