Analyst II - CRM

JOB SUMMARY

PODS Moving and Storage is seeking a motivated, self-starter, problem-solver to fill the role of CRM Analyst, primarily working on reporting for the CRM team, and test and learn opportunities. The CRM Analyst will be responsible for daily, weekly, monthly analysis of the CRM teams' initiatives, test and learn plans to improve engagement and performance, and partnering with the analytics team to improve performance. This role requires a strong understanding of CRM, analytics, testing, and data.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Analyze Salesforce Marketing Cloud campaign results and assist in the creation and distribution of performance reports, summarizing key insights and offering recommendations
• Deriving insights from campaign analyses, data mining, web analytics, and test and learn initiatives.
• Test and Optimize customer acquisition, retention, personalization and promotional strategies.
• Utilize tools to improve execution and output strategic campaigns.
• Take initiative to improve, test, and enhance the performance.
• Partner with cross functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized.
• Support the tagging of all marketing URLs using Google Analytics for tracking; utilize URL shortening utilities for promotion within digital communications (tinyurl, bit.ly, captix, etc.)
• Support digital acquisition and data capture strategies, as well as audience list and database management and integrations
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards related to email marketing
• Measure and improve performance characteristics such as open rate, click-through rates and content engagement using A / B testing and various other methods
• Contribute to the ongoing development and maintenance of the Salesforce Marketing Cloud platform

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

JOB QUALIFICATIONS : Education & Experience Requirements

Unsolicited Resumes from Third-Party Recruiters

Please note that as per PODS policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values.Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that PODS will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person, or entity.