Senior Associate, Campaign & Brand Strategy

Senior Associate, Campaign & Brand Strategy

Become a part of our caring community and help us put health first. Humana's Marketing organization is seeking an experienced Senior Associate, Campaign Strategy to join the team working remote. Are you a strategic thinker who thrives on turning insights into action? As the Senior Associate, Campaign & Brand Strategy, you'll support the development of integrated marketing campaigns that drive awareness, engagement, and growth across Humana's lines of business. You'll collaborate with cross-functional teams to ensure campaigns are insight-driven, member-centric, and aligned with enterprise priorities.

Key Role Functions

• Support the development of multi-channel campaign strategies across Medicare, Medicaid, and Commercial lines of business.
• Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks.
• Collaborate with Brand, Media, Creative, and Product teams to ensure campaign alignment and executional excellence.
• Monitor campaign performance and provide strategic recommendations for optimization.
• Assist in the development of campaign playbooks, toolkits, and reporting frameworks.
• Act as a brand advocate within agile go-to-market pods, fostering connection to brand positioning and storytelling.
• Collaborate with teams to develop campaign briefs and inform messaging direction.

Required Qualifications

Preferred Qualifications

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria : At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including :

Our hiring process may contact you via text message and email to gather more information using a software platform called HireVue. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours : 40

Pay Range : $94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer : It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.