Mecklenburg County Government is hiring : Digital Content Specialist in Charlotte

Digital Content Specialist

Position Summary

The Digital Content Specialist is a strategic, high-impact role focused on amplifying Mecklenburg County’s digital presence through expert content creation, advanced digital marketing, and website optimization. As a key member of our Public Information Department, you’ll shape compelling digital narratives, enhance user experiences, and spearhead innovative marketing initiatives by leading collaborative content strategies, executing integrated campaigns with cross-functional teams, and ensuring WCAG-compliant accessible content to maximize impact for our diverse community. This role offers opportunities to advance your expertise in content creation, digital marketing, and project leadership while thriving in a dynamic, team-oriented environment that fosters innovation and professional growth.

Salary Range : $69,389.00 - $104,083.00

Essential Functions

Create and Optimize Content : Produce and refine high-quality, SEO-optimized content (e.g., blog posts, landing pages, multimedia) that aligns with brand voice and strategic goals.

Manage Website Content : Oversee content on Mecklenburg County’s website using Drupal CMS (or similar platforms like WordPress / SharePoint), ensuring functionality, exceptional user experience (UX), and compliance with WCAG 2.1 accessibility standards.

Develop Content Strategy : Build and execute a content calendar to deliver timely, impactful content across digital channels in collaboration with marketing and communications teams.

Lead Digital Campaigns : Drive traffic, engagement, and conversions through integrated digital marketing campaigns (e.g., SEO, PPC, email, social media) using platforms like Google Ads and Meta Ads.

Enhance SEO Performance : Conduct advanced keyword research and implement on-page SEO strategies to improve search engine rankings.

Analyze and Optimize : Use Google Analytics 4 (GA4) to analyze website and campaign performance, collaborating with teams to deliver actionable insights and optimize KPIs (e.g., traffic, engagement, conversions).

Collaborate Cross-Functionally : Partner closely with design, IT, and marketing teams to ensure seamless campaign execution, website enhancements, and accessibility compliance.

Streamline Operations : Optimize content workflows, troubleshoot minor website issues, and coordinate with technical support as needed.

Improve UX and Performance : Identify opportunities to enhance UX and website performance using analytics and industry best practices, prioritizing accessibility for all users.

Ensure Accessibility : Maintain user-friendly, up-to-date webpages optimized for performance and accessibility.

Minimum Qualifications

• Experience : Minimum of four (4) years in digital content creation, website content management, or digital marketing.
• Education : Bachelor's degree in Marketing, Communications, Digital Media, Web Design, Programming, or a related field (or equivalent professional experience).
• Combination of relevant education and relevant experience accepted : Yes

Preferred Qualifications

Knowledge, Skills and Abilities

Why Join Us?

Join Mecklenburg County’s Public Information Department to shape our digital future through collaborative, innovative, and accessible content strategies. Work alongside dedicated teams to drive community impact, with opportunities for professional growth and robust public-sector benefits.

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