Development Marketing Coordinator

The Development Marketing Coordinator position is responsible for the creation and distribution of marketing materials pertaining to the development division. This role will design and publish print and digital marketing collateral for development projects ensuring accuracy, creativity, and compliance with brand standards.

The Development Marketing coordinator is expected to research and implement up-to-date marketing strategies and designs that accurately reflect the project being advertised in order to portray the highest level of experience, knowledge, and service to our audience.

General Overview Of Responsibilities / Duties

• Design print marketing items, such as Flyers, brochures, etc. (Within brand standards) for all Development Projects
• Design digital marketing items, such as email blasts, social media posts, and content for all digital marketing venues.
• Create, implement, and maintain paid digital advertising campaigns on platforms that may include Google (search & display), Facebook, Instagram, LinkedIn, YouTube, and others.
• Analyze marketing data (campaign results, conversion rates, impressions, etc.) to evaluate the effectiveness of marketing efforts and prepare and present monthly reports to stakeholders.
• Prepare and track project marketing budgets.
• Create marketing items for local residential development realtor tours, parade of homes, and community events. Attend events as needed to promote through applicable marketing channels.
• Write and develop content for print, web, and other advertising mediums, including radio and television
• Conduct periodic maintenance of the website and social media outlets
• Create landing pages and forms as needed
• Create presentations, and informative marketing pieces for meetings with governing bodies, builders, realtors, etc.
• Attend meetings with Development division to ensure all marketing needs are being met.
• Travel regularly to local residential development to stay abreast of activities on site, as well as occasional travel to other projects around the state to document and report on major project milestones.
• Create branding for new development projects, to include Hotels, Multi-Family, Commercial, Residential, Restaurant, etc.
• Must have a thorough understanding of marketing analytics, specifically GA4, Google Ads, and Facebook Ads, and the ability to effectively report on results of marketing campaigns to stakeholders.
• Must be able to develop and implement project-specific marketing plans and budgets in collaboration with the development team.
• Must display a high level of graphic design proficiency using Adobe Creative Suite CS5, Illustrator, InDesign, and Photoshop.
• BA or BS from a four-year college or university required; experience with HubSpot preferred.
• Candidate must have proficiency with the use of a DSLR camera
• Candidate should have basic knowledge in search engine optimization (SEO) and social media management
• Must possess a high degree of professionalism, including excellent written and verbal communication skills.

We are an equal opportunities employer and welcome applications from all qualified candidates.

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