Senior Manager, Channel Sales, Industrial Solutions

JOB DESCRIPTION

The Company at a Glance

Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.

Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother’s Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.

Why Work at Brother?

Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.

The Senior Manager, Channel Sales, Industrial Solutions drives growth through strategic partnerships with distributors and resellers in the Industrial Solutions sector, including cabling, wiring, and manufacturing. This role designs and executes targeted sales strategies, navigating complex partner organizations, and providing tailored training to contractors and industrial professionals. The position leverages industry knowledge to identify new business opportunities and coordinates with BMS Marketing to implement effective programs.

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WHAT YOU’LL DO
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Strategic Partner Management and Sales Execution

• Establish and maintain strong, professional relationships with distributors and reseller partners, fostering collaboration and mutual success
• Design and execute targeted sales strategies that promote profitable growth within the Industrial Solutions ecosystem
• Navigate and influence complex partner organizations to implement effective programs that enhance the adoption of BMS mobile printing solutions
• Provide training and presentations tailored to the needs of contractors and industrial professionals, ensuring consistent program integrity
• Leverage industry knowledge to identify new business opportunities and develop actionable plans to drive results
• Coordinate with BMS Marketing to execute incentives, promotions & strategies to drive growth at the reseller level
• Manage or influence the account reps supporting the channel and drive joint sales calls to end-user customers

Customer Engagement

• Maintain presence and onsite availability at reseller/contractor/end user accounts
• Develop and nurture long-term relationships with customers, ensuring high levels of satisfaction and loyalty
• Regularly visit and engage with new and existing customers to understand their needs and provide tailored solutions
• Attend industry events showcasing the BMS Portfolio

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ABOUT OUR IDEAL CANDIDATE
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Education

• Bachelor’s Degree (or equivalent experience) in Business Administration, Marketing, or related field

Experience

• Minimum 8 years a combination of relevant experience spanning:
• Technology Sales
• Selling IT solutions to & through Channel Partners
• Minimum 2 years
• Sales experience in AutoID (Automatic Identification and Data Capture) or Mobility Space
• Technology Sales Experience – Quota-carrying end user facing sales
• IT Distribution Sales Experience

Software/Technical Skills

• Knowledge of Salesforce – Lead/Opportunity/Account management interfaces-

Other Skills, Knowledge, & Abilities

• Excellent communication skills (verbal, written, interpersonal)
• Ability to penetrate and navigate large, complex organizations to create sales opportunities and strategies, including understanding and working with their decision-making process to produce sales results
• Ability to identify market needs and create solutions with a strong value proposition
• Ability to collaborate effectively with internal and external stakeholders, demonstrating a strong customer-centric focus

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ADDITIONAL DETAILS FOR THIS ROLE
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#LI- Remote

• The salary (or hiring) range for this position is $115,000-$130,000 per year
• Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
• This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
• Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at

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WHAT WE OFFER OUR EMPLOYEES
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At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:

• Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
• Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
• Professional Development: We're committed to helping you grow in your career with opportunities for training and development
• Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
• Employee Engagement: Join a team that values your contributions and celebrates success together

Learn more about our benefits:

Learn more about life at Brother:

Benefits

We offer a comprehensive benefits package with diverse plan options to meet your family’s needs, including health, vision, and dental insurance—all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page:

Our Mission, Vision, & Culture

Our mission is to live our “at your side” promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit:

About Where We Work

Brother’s corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always “at your side” for our customers.

Links to Learn More

To hear more about our business and culture, visit these helpful links:

• Brother’s Product Categories:
  

• Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
  

• Corporate Social Responsibility:
  

• Work-Life and Flexibility:
  

• Growth and Development:
  

• Follow us on LinkedIn: