Director, Digital Product

Director, Digital Product

Sono Bello is America's top cosmetic surgery specialist, with 185+ board-certified surgeons who have performed over 300,000 laser liposuction and body contouring procedures. A career at Sono Bello means being part of a dynamic and high-energy work environment where every team member can make a difference. We love what we do, and it shows! We believe everyone deserves to have their best body today and pursue their best life now.

We're looking for a senior, hands-on leader to own and elevate our digital experience. As Director of Digital Product, you'll shape how people discover Sono Bello, engage with our content, and ultimately become patients.

You'll bring the experience and judgment to build and scale a modern digital product function, creating the structure, processes, and discipline that drive growth. You'll use data and insight to guide priorities, improve performance, and connect digital strategy directly to measurable business outcomes.

This role requires a mix of strategy and execution : someone who can architect a vision for digital growth and personally drive it forward. You'll act as both a builder and operator, setting up the foundation for a scalable function while staying close to the work.

Essential duties and responsibilities :

• Lead the digital product strategy and roadmap focused on acquisition, engagement, and conversion.
• Establish the vision and structure for digital experience as a core marketing function, building the processes and tools that enable growth.
• Define and manage frameworks for prioritization, experimentation, and performance measurement across digital initiatives.
• Work directly with performance data to understand where users drop off, what drives engagement, and how to improve conversion.
• Build business cases and ROI models for digital investments and new initiatives.
• Partner with analytics and operations teams to connect digital engagement to consultations and overall business results.
• Partner with creative and brand teams to ensure the digital experience reflects Sono Bello's identity and connects emotionally with patients.
• Own the SEO strategy across technical, structural, and content areas to support sustained organic growth.
• Apply a merchandising mindset to the digital experience, ensuring content and calls to action are presented effectively.
• Collaborate with engineering, and operations to create seamless user experiences from discovery to scheduling or consultation.
• Communicate insights, progress, and priorities to marketing leadership to guide planning and investment.
• Manage projects from planning through execution, ensuring timely delivery and quality.
• Explore new technologies and tools, including AI and personalization, to enhance efficiency and performance.
• Foster a culture of curiosity, testing, and continuous improvement across all digital work.

Education and experience required :

Work environment : Hybrid work schedule in Chicago.

Compensation : $147,000 - 184,000 + Bonus.

Benefits : Medical, Dental, Vision, Life Insurance, 401K, EAP, PTO & Paid Holidays.