Business Development Manager
As a Business Development Manager, you will help shape and drive our customer implementation plans for key accounts each year. You'll boost brand awareness with our sales teams, customers, and consumers by organizing brand training sessions, creating personalized consumer activities, and managing key accounts within your territory. The ideal candidate will be passionate about business development and have a talent for infusing creativity into activities and educational experiences to build brand awareness.
Key Accountabilities :
Customer Focus
- Achieve our volume and profitability goals for each brand
- Ensure alignment with Corporate Pernod brand strategies
- Design and run programs that hit brand key performance indicators (KPIs)
- Set and achieve KPIs (Distribution, Ads, Display, Features, etc.)
- Boost the number and quality of accepted innovative business proposals
- Stay on top of and implement best practices
- Use market, product, and consumer data to create brand and volume-building activities
- Increase accounts where we are considered a trusted advisor and integrate into the customer planning process
- Gain preferred supplier status (right of first refusal)
- Deliver on account goals and opportunities
- Develop tailored account solutions based on consumer insights (by chain and channel)
- Measure and evaluate programs, adapting to changes and needs
- Align trade spending with the best opportunities per chain and channel / sub-channel priority
- Meet and exceed customer expectations on fundamental business needs
Organizational Focus
Learn and apply best practices in key account managementLead the creation of annual plans for key accounts that align with brand and customer strategies and support business goalsDevelop preferred supplier status by participating in the account planning processShare market, brand, and consumer trends and best practices both inside and outside the category and industryEncourage sales teams to develop account-specific programs based on local consumer insightsRecommend the best brand and volume mix targets for accountsManage and allocate spending for each account, including joint spending based on account priorityOversee account performance and take corrective actions when neededParticipate in strategy sessions and provide feedback on program execution and effectivenessEnsure Category Management guidelines are aligned with accountsSet and achieve KPIs (Depletions, Distribution, Ads, Displays, Features, Menu Placement, Wells, House Pours, POS, Permanent Signage etc.)Brand Goals
Drive sales performance to meet volume growth targets for Global, National, and Local BrandsIn Market Execution - ON PREMISE : depletions, accounts sold, menu placement, feature drinks / BTG, well / house pours, POS & permanent signage. OFF PREMISE : depletions, displays - primary / secondary, feature ads, cold box placement, POS / permanentFocus on people development through training and brand ownershipRequirements :
Knowledge / Skills / Abilities :
Experience managing complex customer relationshipsStrong sales, negotiation, and influencing skillsLeadership abilities with excellent presentation and interpersonal skillsProficient in fact-based selling and consumer data analysis (IRI, Nielsen)Basic skills in brand marketing, finance, and computer applications (Excel, Outlook, Word, PowerPoint)Education / Training / Experience :
1-3 years of sales experience1-2 years of account responsibilityBackground in sales, budgeting, and marketing within the Consumer Package IndustryReady to work nights and weekends when neededBachelors degree or equivalent experiencePhysical Demands and Environment :
Able to lift and / or move 25 pounds up to 40 pounds repetitivelyWork requires frequent standing or walking throughout the workday