Senior Product Marketing Manager, Work Profiles & Business User Authentication

Senior Product Marketing Manager, Work Profiles & Business User Authentication

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 152 million users experience streamlined login and identity verification with ID.me at 20 federal agencies, 45 state government agencies, and 70+ healthcare organizations. More than 600+ consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me's technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to "No Identity Left Behind" to enable all people to have a secure digital identity.

ID.me is building the identity layer of the internet and with it, a category-defining brand. Marketing is at the center of that transformation, connecting ID.me with our members and customers. We build belief in our mission, trust in our products, and momentum for our growth with members and customers alike. Together, we're creating a new category, establishing ID.me as the leading identity solution, and accelerating ID.me's growth to make life safer and easier.

ID.me is seeking a Senior Product Marketing Manager, Business User Authentication (BUA) to define and drive how our enterprise authentication products deliver value to business customers. This is a two-sided product set BUA helps businesses prove eligibility of people for loyalty and community programs (e.g., discounts for pros at a home improvement store, discounts at athletic parallel for yoga instructors and athletes), and to authorization for business transactions (e.g., verification of a medical provider for access to a clinical trial, credentialed employee to make an insurance claim on behalf of a company).

This role connects ID.me's authentication and verification solutions to the organizations that rely on them to securely manage external business user access vendors, partners, and contractors with regulatory compliance, low friction, and high trust. You'll own go-to-market strategy, positioning, and sales enablement for our Business User Authentication (BUA) products ensuring customers understand how ID.me helps them validate legitimate organizations, link verified employees to their employers, and prevent fraud before it starts.

This is a highly cross-functional role that partners closely with Product, Brand and Demand Gen Marketing, Sales, Growth, Customer Success, Legal, and Engineering to bring new capabilities to market, enable go-to-market teams, and refine our market narrative as digital identity evolves.

Responsibilities

Strategy & Positioning

• Define the product marketing strategy for ID.me's Business User Authentication products, aligning to enterprise segments and regulatory-driven industries.
• Develop differentiated messaging that highlights how BUA helps organizations prevent fraud, improve customer satisfaction, and meet compliance standards.
• Translate insights from market trends including rising identity fraud, data decay, and job mobility into clear value propositions that underscore why organizations need a better way to manage external user trust.
• Partner with Product to ensure our roadmap reflects the needs of security, compliance, and IT buyers.

Go-to-Market Leadership

Customer & Market Insight

Sales & Customer Enablement

Market & Member Insight

Drive Key Performance Indicators, including :

Qualifications