Dir. of Comm., Marketing, & PR

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The Director of Communications, Marketing, and Public Relations is responsible for strategic marketing, communications, and public relations at the USC Rice School of Law, to enhance the School’s profile and reputation.

The Director will work closely with the University’s Brand Collaborative and the Vice Dean for Student and Alumni Engagement at the law school to establish and execute a focused and strategic communications plan that will advance the school’s reputation and help engage faculty, donors, alumni, students, and prospective students.

Responsibilities :

The Director is responsible for the development and delivery of overall School of Law marketing and communications message(s), to drive engagement with stakeholders and to enhance the School’s reputation by relying on their expertise in written and visual communication in print, on the web, through social media, and by attaining coverage in earned media.

Preferred Qualifications :

Master’s degree and 7+ years professional experience in communications, marketing and public relations, including leadership roles in industry and / or academic settings.

Minimum Qualifications :

Master’s degree and 7+ years professional experience in communications, marketing and public relations, including leadership roles in industry and / or academic settings. Experience using SEO, CRM systems, Google Analytics, and other data systems to guide the marketing strategy. Experience leading teams, mentoring staff, and fostering collaboration.

Knowledge / Skills / Abilities :

• Client relations experience with the ability to function collaboratively with high accountability in service delivery to diverse internal clients and the ability to motivate key stakeholders to align with marketing and communication strategies and priorities.
• Ability to develop long-term marketing plans that align with the School’s goals.
• Ability to lead and motivate teams to achieve marketing and communication objectives, while developing, enabling, and supporting individuals to deliver peak performance and grow professionally.
• Expertise in digital and social media marketing, media relations, media buying, and website management, updating, and design.
• Strong written, verbal, and interpersonal communication skills.
• Knowledge of journalistic principles, practices, and techniques of disseminating information to the public through news media and other sources.
• Excellent organizational skills and critical thinking skills to manage multiple tasks and deadlines effectively.
• Proficiency in analyzing customer data, extracting insights, and translating them into actionable strategies that drive alumni giving, student, and prospective student engagement.
• Experience with marketing and communications strategies and brand management and track record of monitoring and developing trends in communications.
• Proven track record of collaborating with leaders to identify and execute initiatives that build brand and organizational success.
• Project management skills and a proven ability to meet tight deadlines.

EEO Statement :

The University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, transgender status, age, color, religion, national origin, disability, sexual orientation, genetics, protected veteran status, pregnancy, childbirth or related medical conditions.

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