National Sales Manager

About Barron Lighting Group

Integrity and innovation. Quality and flexibility. These characteristics are celebrated by the employees of Barron Lighting Group. At Barron, we constantly prove our reputation of delivering the world-class service that our customers want – when they need it.

Summary/objective

Barron Lighting Group is a leader in manufacturing and marketing its comprehensive line of lighting solutions for commercial and industrial applications. We are looking to grow our business with innovative people who can contribute to our company culture and vision. The National Sales Manager will oversee our Regional Vice Presidents (RVPs), while also working closely with independent sales representatives, distributors, contractors, and end-users to ensure alignment of sales strategies, enhance market adoption, and deliver measurable results. This role balances leadership, strategic planning, and hands-on engagement in key accounts and market initiatives.

Essential functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Leadership & Oversight

• Directly lead, coach, and develop Regional Vice Presidents and the national outside sales representatives
• Establish clear performance expectations, accountability standards, and consistent execution across all regions
• Foster a culture of collaboration, customer focus, and results-driven performance
• Identify and cultivate top sales talent, supporting succession planning and long-term team growth

Customer-Facing Influence & Channel Leadership

• Serve as the primary face of Barron Lighting Group with key customers, independent reps, distributors, contractors, and end-users
• Drive engagement and influence across all sales channels, ensuring alignment with corporate strategies and product initiatives
• Lead high-level customer meetings, industry events, and national account discussions to promote brand credibility, product adoption, and loyalty.
• Partner with reps and distributors to enhance effectiveness, provide training, and ensure consistent messaging across all touchpoints
• Represent Barron Lighting at trade shows, industry events, and national forums to build brand credibility and awareness

National Sales Strategy & Execution

• Collaborate with the VP of Sales to develop and execute national sales plans that align with company objectives and revenue targets
• Drive market penetration, new product launches, and multi-channel initiatives
• Monitor market trends, competitive activity, and performance metrics to identify growth opportunities, address performance gaps, and mitigate risk
• Support new product launches, pricing strategies, and market penetration initiatives across all channels

Collaboration & Cross-Functional Support

• Partner with senior leadership to shape pricing strategy, channel development, and go-to-market execution
• Share actionable field insights and market intelligence to guide product development, marketing messaging, and operational priorities

Competencies

• 8+ years of progressive sales leadership experience in lighting, electrical, or related industries.
• Proven ability to lead multi-region teams and influence independent rep, distributor, and contractor networks.
• Demonstrated success in achieving growth targets, developing customer relationships, and launching new products.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical, organizational, and problem-solving skills.
• Willingness and ability to travel 75%–80% of the time (more if based outside Arizona).

Physical demands

While performing the duties of this job the employee is regularly required to stand, sit, and walk. May require automobile and/or airline travel. The employee must be able to lift, carry, push or pull medium weights, up to 50 pounds (e.g. marketing materials, product samples, displays).

Travel required

Up to 80%

Required Education and Experience

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 10+years of experience in product integration and strategy within a lighting company
• 8+ years of progressive sales leadership experience in lighting, electrical, or related industries
  
  

Other duties:

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Barron Lighting Group offers competitive salaries, ongoing training opportunities and a comprehensive benefits package including:

• Great company culture!
• Employee Recognition Program
• 401(k) Employer Match
• Benefit Package: Medical with FSA & HRA options, Dental and Vision Plans
• Pet Insurance
• Employer-Paid Life Insurance
• Short Term Disability & Long-Term Disability

Affirmative Action/EEO statement

It is the policy of Barron Lighting Group to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information or any other protected characteristic under applicable law.

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