Talent.com
B2B & Industrial Content Marketing Manager

B2B & Industrial Content Marketing Manager

MediabistroHermitage, TN, United States
Hace más de 30 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

B2B Content Marketing Manager

INDUSTRIAL is a two-time Best Places to Work, four-time Inc. 5000 fastest-growing company, and an award-winning B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences. We deliver integrated, high-impact marketing solutions that drive measurable results through our two core business unitsIndustrial Strength Marketing (full-service agency) and Industrial Studios (branded video, experiential, and manufacturing-focused production).

We are seeking a Content Marketing Manager who is both a seasoned leader and a skilled writer, capable of building, managing, and expanding a team of full-time and contract content creators. If you thrive on blending creativity with data-driven insights to shape the future of industrial marketingand have proven B2B content marketing experience, preferably with industrial brands or B2B organizations (either in-house or at an agency)we'd love to meet you.

Key Responsibilities

  • Collaborate with Leadership : Partner with the VP of Strategy, Account Directors, and other stakeholders to define robust content strategies tailored to B2B manufacturing and technical audiences.
  • Editorial Planning : Develop and manage comprehensive content calendars for websites, blogs, email campaigns, videos, podcasts, webinars, and social media.
  • Research & Discovery : Conduct industry research, content audits, competitor analysis, and SME (subject matter expert) interviews to ensure deep understanding of client markets.
  • Performance Metrics : Set clear KPIs (e.g., traffic, engagement, conversions) and leverage analytics tools to measure success and guide data-driven improvements.

Team Leadership & Expansion

  • Build & Manage Talent : Recruit, mentor, and retain a growing team of content professionals (in-house and freelance) to meet evolving client needs.
  • Quality Oversight : Provide briefs, outlines, and direction for all deliverables (e.g., blog posts, white papers, brochures, social posts). Review drafts to ensure brand consistency, technical accuracy, and flawless execution.
  • Process Optimization : Refine templates, workflows, and collaboration tools. Stay abreast of emerging content marketing technologies (including AI-driven solutions) to enhance efficiency and quality.
  • Resource Management : Forecast team capacity, manage budgets for freelance contractors, and propose strategic hires as needed to support business growth.

    • Content Creation & Execution

  • Hands-On Writing : Develop your own content for select clientsranging from blog articles and campaign landing pages to longer-form pieces like white papers and eBooks.
  • Technical Storytelling : Translate complex, technical subjects into compelling narratives that engage B2B buyers, engineers, and industrial decision-makers.
  • Creative Collaboration : Work closely with the Creative Team and Industrial Studios to craft cohesive storylines, incorporate editorial graphics, and produce high-impact multimedia content (videos, live experiences, etc.).

    • Distribution & Optimization

  • Channel Coordination : Collaborate with Integrated Marketing and Media teams to distribute and promote content across multiple channels.
  • SEO Best Practices : Implement on-page SEO and keyword strategies to maximize visibility and lead generation.
  • Performance Analysis : Track content performance using analytics platforms. Identify trends, report on key insights, and recommend adjustments to improve ROI.

    • Innovation & Thought Leadership

  • Emerging Trends : Experiment with new formats and platforms, championing continuous improvement and innovation in content marketing.
  • Strategic Influence : Support the VP of Strategy with persona development, brand positioning, and broader marketing strategy endeavors.
  • Industry Expertise : Serve as a subject matter expert on industrial / manufacturing marketing, sharing insights and best practices internally and with clients.

    • Qualifications

  • 5+ years of content marketing experience, preferably in B2B, industrial, or manufacturing-focused sectors.
  • Demonstrated success in multi-channel content strategy, from ideation to post-campaign analysis.
  • Exceptional writing and editorial skills, including interviewing technical SMEs and crafting clear, engaging copy.
  • Proven track record of building and managing creative teams and freelance talent, with strong leadership and mentorship capabilities.
  • Proficiency in SEO principles, analytics tools, and marketing automation platforms.
  • Strong organizational and project management skills, with the ability to prioritize competing deadlines.
  • Familiarity with AI-driven content tools and openness to integrating new technologies into the content development process.
  • Experience working in-house or at an agency serving industrial brands or B2B organizations is highly desired.

    • Why Join INDUSTRIAL?

  • Make a Meaningful Impact : We exist to help industrial and manufacturing businesses grow, and you'll be instrumental in crafting the stories that fuel their success.
  • Team-Centric Culture : We're dedicated to fostering a positive work environment where everyone feels supported, challenged, and empowered to do their best work.
  • Opportunities for Growth : Continuous learning is critical. You'll have access to ongoing professional development, leading-edge marketing tech, and mentoring from top industry leaders.
  • Work with Purpose : As marketers and makers, we combine creativity with hard-earned insights to help real-world industrial businesses thrivehelping them be better marketers and sellers of their products and services.
  • Award-Winning Workplace : Beyond being recognized as a two-time Best Places to Work and four-time Inc. 5000 fastest-growing company, we believe in having fun, celebrating wins, and supporting each other along the way.
    • Crear una alerta de empleo para esta búsqueda

    Content Marketing Manager • Hermitage, TN, United States

    Ofertas relacionadas
    • Oferta promocionada
    Marketing Content Project Manager

    Marketing Content Project Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo parcial
    A company is looking for a Part-Time Marketing Content Project Manager.Key Responsibilities Collaborate with partners to create marketing collateral including product content and messaging Assis...Mostrar másÚltima actualización: hace 2 días
    • Oferta promocionada
    Senior Content Manager

    Senior Content Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for a Senior Content Manager to deliver compelling stories about the Future of Work.Key Responsibilities Develop and execute an enterprise storytelling strategy focused on mo...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Content Marketing Strategist

    Content Marketing Strategist

    VirtualVocationsNashville, Tennessee, United States
    A tiempo completo
    A company is looking for a Content Marketing Strategist who is methodical and reliable with a strong emphasis on content creation and writing. Key Responsibilities Manage and create SEO optimized ...Mostrar másÚltima actualización: hace más de 30 días
    • Nueva oferta
    Datavant is hiring : Content Marketing Manager in Nashville

    Datavant is hiring : Content Marketing Manager in Nashville

    MediabistroNashville, TN, United States
    A tiempo completo
    Datavant is a data platform company and the world’s leader in health data exchange.Our vision is that every healthcare decision is powered by the right data, at the right time, in the right format....Mostrar másÚltima actualización: hace 14 horas
    • Oferta promocionada
    Digital Marketing Manager

    Digital Marketing Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for a Digital Marketing Manager.Key Responsibilities Develop and manage digital marketing strategies, including social media, SEO / SEM, and content optimization Analyze and r...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Head of Content Marketing

    Head of Content Marketing

    VirtualVocationsNashville, Tennessee, United States
    A tiempo completo
    A company is looking for a Head of Content Marketing to own and scale its content strategy and execution.Key Responsibilities Define and execute the content strategy across the full marketing fun...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Marketing Manager

    Marketing Manager

    Simplify ComplianceNashville, TN, US
    A tiempo completo
    At the heart of our company is our people.People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values and em...Mostrar másÚltima actualización: hace 1 día
    • Oferta promocionada
    E-Commerce Manager

    E-Commerce Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for an E-Commerce Manager to oversee online booking and digital commerce operations.Key Responsibilities Manage the operational support for online booking tools (OBTs) and en...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Content Marketing and Design Manager

    Content Marketing and Design Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for a Content Marketing + Design Manager to join their team in a remote position.Key Responsibilities Lead the creation and optimization of digital content across various cha...Mostrar másÚltima actualización: hace 1 día
    • Oferta promocionada
    SEO Marketing Project Manager

    SEO Marketing Project Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for an SEO / Marketing Project Manager.Key Responsibilities Developing and executing comprehensive marketing strategies and plans to achieve business goals Monitoring and an...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    B2B & Industrial Content Marketing Manager

    B2B & Industrial Content Marketing Manager

    IndustrialHermitage, TN, US
    A tiempo completo
    INDUSTRIAL is a two-time Best Places to Work, four-time Inc.B2B marketing agency dedicated to transforming how industrial and manufacturing brands connect with their audiences.We deliver integrated...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Product Marketing Manager

    Product Marketing Manager

    VirtualVocationsNashville, Tennessee, United States
    A tiempo completo
    A company is looking for a Product Marketing Manager to drive inbound product marketing and outbound go-to-market strategy for end-to-end buyer experiences. Key Responsibilities Develop product va...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    • Nueva oferta
    Digital Content Marketing Specialist

    Digital Content Marketing Specialist

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for a Digital Content Marketing Specialist who will develop and execute digital marketing strategies. Key Responsibilities Own and manage multi-channel digital funnels, includ...Mostrar másÚltima actualización: hace 5 horas
    • Oferta promocionada
    Content and Digital Marketing Specialist

    Content and Digital Marketing Specialist

    VirtualVocationsNashville, Tennessee, United States
    A tiempo completo
    A company is looking for a Content & Digital Marketing Specialist to own and execute content, email, social media, and digital marketing initiatives. Key Responsibilities Create compelling marketi...Mostrar másÚltima actualización: hace 1 día
    • Oferta promocionada
    Content Marketing Manager

    Content Marketing Manager

    VirtualVocationsNashville, Tennessee, United States
    A tiempo completo
    A company is looking for a Lifecycle and Content Marketing Manager to lead content strategy and execution for growth marketing efforts. Key Responsibilities Develop and execute a comprehensive con...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Digital Content Manager

    Digital Content Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for a Digital Content Manager to lead and scale content strategies for social media marketing.Key Responsibilities Develop and execute content strategies across various digit...Mostrar másÚltima actualización: hace más de 30 días
    Marketing Manager

    Marketing Manager

    BLR | Leadership Platforms | CCMINashville, TN, US
    A tiempo completo
    Quick Apply
    At the heart of our company is our people.People from many different backgrounds with different vantage points, opinions, and experiences. We strive to continually lead with our IMPACT values ...Mostrar másÚltima actualización: hace 2 días
    • Oferta promocionada
    Integrated Marketing Manager

    Integrated Marketing Manager

    VirtualVocationsMurfreesboro, Tennessee, United States
    A tiempo completo
    A company is looking for an Integrated Marketing Manager to lead and execute multi-channel campaigns for product-led growth. Key Responsibilities Design and execute integrated, data-driven campaig...Mostrar másÚltima actualización: hace más de 30 días
    Digital Marketing Manager (Contract-to-Hire)

    Digital Marketing Manager (Contract-to-Hire)

    IndustrialNashville, TN, US
    A tiempo completo
    Quick Apply
    INDUSTRIAL, a growing industrial B2B marketing organization, is looking for a contract-to-hire Digital Marketing Manager to create, activate, and optimize a strategic marketing roadmap for our fami...Mostrar másÚltima actualización: hace más de 30 días
    • Oferta promocionada
    Influencer Marketing Manager

    Influencer Marketing Manager

    VirtualVocationsNashville, Tennessee, United States
    A tiempo completo
    A company is looking for an Influencer Marketing Manager who is a creative and data-driven storyteller.Key Responsibilities Identify, engage, and manage partnerships with mobile marketing influen...Mostrar másÚltima actualización: hace más de 30 días