Senior Manager - Marketing Operations (Remote - United States)

Summary

Yelp is looking for a strategic and experienced Senior Manager of Marketing Operations to lead a high-performing team focused on enabling data-driven, multi-channel marketing campaigns that support our lifecycle and revenue goals. In this leadership role, you will drive alignment between marketing strategy and execution, ensuring campaigns are delivered with precision, efficiency, and measurable impact on lifecycle revenue goals. You’ll combine your passion for marketing technology with strong leadership and operational expertise to drive scalable solutions.

As a senior leader, you will serve as the primary liaison between cross-functional teams, translating complex business objectives into actionable campaign strategies. You will oversee campaign planning, sprint management, and execution workflows, while continuously identifying opportunities to optimize processes, implement automation, and enhance team productivity. Your deep expertise in marketing automation platforms (e.g., SFMC, Marketo, Eloqua, Braze, Pardot), combined with strong project management and change leadership skills, will be critical to your success.

The ideal candidate is a hands-on problem solver with deep experience in marketing automation platforms, a strong technical foundation, and a proven ability to lead through innovation. If you're excited about shaping the future of our marketing operations function and driving meaningful business outcomes through strategic execution—we’d love to hear from you.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do :

• Lead and mentor a high-performing team focused on campaign enablement, aligning efforts with lifecycle revenue goals while fostering growth, collaboration, and accountability.
• Act as the primary liaison between cross-functional teams, ensuring clear communication, alignment on requirements, and strong stakeholder relationships to drive shared business objectives.
• Oversee the end-to-end planning and execution of multi-channel campaigns, including sprint planning, timeline management, risk mitigation, and progress tracking to ensure timely, accurate, and successful campaign delivery.
• Collaborate with stakeholders to define campaign objectives, requirements, and timelines, while reviewing and refining campaign solutions to ensure technical feasibility, efficiency, and seamless handoff to execution teams.
• Stay up to date on evolving marketing technology ecosystems and system best practices, leveraging this knowledge to drive operational efficiency and continuous process improvement.
• Lead the monitoring of email campaign deliverability, maintain benchmark documentation, proactively identify issues, and collaborate with cross-functional teams to implement data-driven solutions.
• Continuously evaluate existing workflows to identify areas for improvement or automation, with the goal of streamlining campaign delivery and enhancing team productivity
• Collaborate with the campaign execution team to ensure campaign accuracy, resolve issues through root cause analysis, and drive process improvements to support seamless execution and operational excellence.
• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values.

What it takes to succeed :

What you'll get :

Closing

At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human : race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.” We’re proud to be an equal opportunity employer and consider qualified applicants without regard to race, color, religion, sex, national origin, ancestry, age, genetic information, sexual orientation, gender identity, marital or family status, veteran status, medical condition or disability. Actual salary offered may vary based on multiple factors, including but not limited to, an individual's location and experience. We will consider for employment qualified candidates with arrest and conviction records, consistent with applicable law (including, for example, the San Francisco Fair Chance Ordinance for roles based in San Francisco, the Los Angeles County Fair Chance Ordinance for roles based in the unincorporated areas of Los Angeles County, and the California Fair Chance Act for roles based in California). We are committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-recruiting@yelp.com or 415-969-8488. Note : Yelp does not accept agency resumes. Please do not forward resumes to any recruiting alias or employee. Yelp is not responsible for any fees related to unsolicited resumes. #LI-Remote

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