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Paid Search (SEM) Manager Job at Corpay, Inc. in City of Rochester

Paid Search (SEM) Manager Job at Corpay, Inc. in City of Rochester

MediabistroCity of Rochester, NY, United States
Hace 6 días
Tipo de contrato
  • A tiempo completo
Descripción del trabajo

Job Description

Posted Friday, October 3, 2025 at 4 : 00 AM

Paid Search (SEM) Manager

What We Need

Corpay is currently looking to hire a Paid Search (SEM) Manager within our USVP division. This position falls under our Marketing line of business and is located in a remote-first environment with flexible location preferences. In this role, you will be responsible for hands-on execution and optimization of paid search campaigns, contributing directly to revenue goals. You will report directly to the Senior Director of Acquisitions and regularly collaborate with internal teams such as compliance, legal, creative, and development, as well as external partners, including Google, Microsoft, and Adobe.

How We Work

As a Paid Search (SEM) Manager, you will be expected to work in a virtual environment. Corpay will set you up for success by providing :

  • Full home office set up
  • Company-issued equipment with remote access
  • Formal, hands-on training

Role Responsibilities

The responsibilities of the role will include :

  • Managing and executing daily paid search campaigns across Google Ads and Microsoft Advertising platforms
  • Owning performance monitoring, budget oversight, and data feed troubleshooting for 8–10 accounts
  • Establishing and managing a robust testing framework for new AI-powered ad formats and bidding strategies
  • Testing and scaling Target Return on Ad Spend (tROAS) strategies across relevant paid search campaigns
  • Researching, testing, and implementing AI-powered tools for ad copy generation, bid optimization, and campaign management
  • Testing and iterating landing pages in collaboration with creative and development teams
  • Participating in training programs to enhance understanding of AI trends and tools
  • Contributing to competitive benchmarking efforts and identifying best practices and threats
  • Building, launching, and optimizing Performance Max campaigns
  • Setting up and refining Demand Gen campaigns for increased visibility
  • Collaborating closely with internal departments and external partners

    • Qualifications & Skills

  • Bachelor’s degree in Marketing or related field required
  • 3–5 years of hands-on paid search experience (4–5 preferred), ideally in agency or multi-account environments
  • Strong working knowledge of Google Ads, Microsoft Advertising, Adobe Advertising Cloud, and Adobe Analytics
  • Proven ability to manage budgets, monitor performance, and troubleshoot data feeds
  • Demonstrated success in contributing to revenue goals through strategic paid search execution
  • Experience with Google Performance Max and Demand Gen campaign setup and optimization
  • Expertise in leveraging AI for automated bidding, keyword expansion, and ad creative optimization
  • Certifications in paid search platforms are a plus
  • Strong attention to detail and a proactive approach to campaign opportunities
  • Strategic thinker with the ability to anticipate future trends
  • Comfortable making independent decisions and managing complex accounts
  • Medical, Dental & Vision benefits available the 1 st month after hire
  • Automatic enrollment into our 401k plan (subject to eligibility requirements)
  • Virtual fitness classes offered company-wide
  • Robust PTO offerings including : major holidays, vacation, sick, personal, & volunteer time
  • Employee discounts with major providers (i.e. wireless, gym, car rental, etc.)
  • Philanthropic support with both local and national organizations
  • Fun culture with company-wide contests and prizes
  • Corpay is an Equal Opportunity Employer. Corpay provides equal employment opportunities to all qualified applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information and / or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and / or interview process, please notify a representative of the Human Resources Department.

    • Pay Transparency

  • This salary range is provided for locationswhich require such disclosure. Where a position or applicant may fall in a particular wage range depends on a number of factors including but not limited to skill sets, experience training licenses and certifications (if applicable), and other business and organization needs. The disclosed range has not been adjusted for the applicable geographic markets. At Corpay it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions depend on the facts and circumstances of each case. The estimate of the minimum and maximum salary range is $100,000 - $120,000.
  • For more information about our commitment to equal employment opportunity and pay transparency, please click the following links : EEOC andPay Transparency .

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    Manager Paid Search • City of Rochester, NY, United States

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