Marketing Manager

Marketing Manager For Card Customer Communications

As the Marketing Manager for Card Customer Communications, you will be responsible for the end-to-end planning and execution of customer communications for Citizens consumer credit cards. Marketing channels include email, SMS, and mobile app. This team member will be a highly visible, engaged member of our broader Consumer Lending Marketing team with ample opportunity to collaborate across business lines and functions and grow.

Primary Responsibilities Include :

• Responsible for omni-channel customer communications to support engagement, deepening, retention, and acquisition activities.
• Communicating with cross-functional partners on communication priorities, strategies, and performance.
• Working with card marketing and business teams to ensure customer communications support is aligned to business goals.
• Innovate and test new strategies and tactics to drive results and engagement.
• Learning from previous campaigns and making improvements based on results / feedback.

Qualifications, Education, Certifications and / or Other Professional Credentials

Candidate should have strong project management and communication skills.

Hours & Work Schedule