Sr. Director, Hispanic Sales & Customer Experience

Marketing And Sales Director

Responsible for directing the overall marketing and sales effort in a multi-system environment as it relates to the deployment of new products, services and enhancements. Assists Marketing Vice President with business planning in the implementation of new product and service enhancements. Leads the Marketing team in preparing the department budget. Ensures that communication of current initiatives, promotions and campaigns are accurately, timely and effectively communicated to all appropriate personnel at all levels and departments. Serves as liaison between Region, Division, Corporate and system Marketing personnel to ensure that each group is informed of most recent product marketing developments and plans. Provides leadership and direction for diverse and complex functions. Contributes to the development of the organization's business strategy. Interprets business strategy and develops organizational objectives to align with this strategy. Typically manages multiple teams of professionals.

Core responsibilities include :

• Managing and directing Marketing team and ensuring that production meets the budgeted level and meets program objectives including timely delivery of objectives.
• Ensuring the competence and continuity of qualified marketing staff through optimum selection, training and development, appraisal and motivation techniques. Oversees the recruiting, hiring and evaluating of Marketing staff to ensure that the appropriate level of support is available and maintained.
• Serving as the department liaison and Subject Matter Expert to Engineering, field Marketing and Customer Service.
• Participating in strategic plan development and building of alliances with industry partners, networks etc. as needed to achieve product growth objectives.
• Overseeing the development and implementation of core business, competitive and new product marketing plans and strategies to achieve all subscriber and revenue growth goals. Oversees the design, development and execution of analytical and statistical projects.
• Working to engage stakeholders in both the development and launch of marketing plans. Developing new ideas and communicating potential uses for analytics across the business. Consulting with Marketing / Sales to identify, define, size and prioritize strategic analytics opportunities.
• Possessing the ability to understand financial metrics and apply them towards marketing plans for budget and margin assurance purposes. Communicating learning / recommendations and obtaining buy-in from Sales, Marketing and senior leaders.
• Influencing Sales channel incentives through offer strategy.
• Ensuring the team is maintaining and improving ongoing marketing programs, analyses and reports.
• Providing guidance to local / external Analysts to ensure strategic alignment, effective use and development of resources.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to :

Disclaimer : This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills : Business, Collaboration, Team Player

Education : Bachelor's Degree

Certifications : (if applicable)

Relevant Work Experience : 10 Years + Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.