Social Media Specialist (Marketing Communications Professional II)

Job Title

Social Media Specialist

Classification

Marketing Communications Professional II

AutoReqId

553753

Department

Strategic Communications

Division

Presidents Office

Salary Range

Classification Range $5178 - $7543 per month

(Hiring range depending on qualifications not anticipated to exceed $5178 - $5948 per month)

Appointment Type

Ongoing

Time Base

Full Time

Work Schedule

Monday Friday 8:00 AM 5:00 PM

About CSUF

Standing on 241 acres in the heart of Southern California Cal State Fullerton was founded in 1957 and has grown to serve more than 43000 students. As a leading campus of the California State University system the University serves as both an intellectual and cultural hub for the region and a driving force in workforce and economic development.

We are dedicated to student success through innovative high-impact educational experiences and robust support programs. Equally we invest in the growth of our staff faculty and administrators through orientations training opportunities and ongoing professional development.

As a member of the Titan Community youll have access to a wide range of campus resources and experiencesincluding the Grand Central Art Center in Santa Ana the Arboretum and Botanical Garden cultural performances at the Clayes Performing Arts Center Titan Athletics events the Titan Recreation Center and our Employee Wellness Program.

Job Summary

It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students faculty staff and administrators who uphold values of inclusive excellence free speech and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the Universitys mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.

About the Position:

Strategic Communications and Brand Management plays an integral role in helping to shape and strengthen the institutions brand and advance in a wide range of institutional effectiveness. We seek an exceptional individual to join our team as the Social Media Specialist (Marketing Communications Professional II). The ideal candidate in this role should have a positive attitude and an active energetic mind characterized by highly ethical practices and a commitment to inclusivity openness flexibility integrity and kindness.

We are looking for a content creator who brings fresh perspectives a passion for engaging storytelling and the ability to track and present monthly performance results for the universitys flagship social media channels. This role offers the chance to thrive in a collaborative fast-paced environment while taking initiative to drive measurable growth and engagement.

Under the direction of the Associate Director of Digital Media the Social Media Specialist enhances Cal State Fullertons brand awareness and builds strong online communities across its central social media platforms. Assists in executing and maintaining the universitys social media strategy and provides guidance to campus partners to ensure consistency and alignment with Cal State Fullertons strategic priorities and public positioning.

This position balances creativity with analytics developing compelling content monitoring and interpreting data trends and using insights to shape short- and long-term digital campaigns. The Social Media Specialist is a key player in telling the Cal State Fullerton story connecting audiences to the universitys mission and ensuring that every post video and campaign advances the Titan brand. Other duties as assigned.

Essential Qualifications

Equivalent to a bachelors degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis. Under general supervision creates engaging content and develops and implements marketing campaigns communication plans and initiatives. Applies professional level knowledge of the marketing and/or communications fields including working knowledge of a specialty area. Collaborates with various stakeholders to enhance the universitys brand image promote programs and achievements and engage with internal and external audiences. Works independently on most day-to-day assignments with general supervision on new assignments or projects to ensure alignment with objectives. Handles multiple work priorities and is accountable for own work results. Work is reviewed for soundness of technical judgment.

Working skills and knowledge of marketing communications public relations branding and/or related disciplines. Working knowledge of protocols and institutional etiquette related to public and media relations. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Skilled in developing and implementing marketing and/or communications strategies and campaigns. Strong project planning and organizational skills to plan organize and manage multiple marketing projects. Strong composition and editing skills to quickly produce clear and concise standard documents for internal and external publication. Strong communication and interpersonal skills to create and deliver marketing initiatives and campaigns. Ability to provide lead work direction and training to others. Proficiency in using communication and marketing software and tools.

A background check (including a criminal records check) must be completed satisfactorily and is required for employment. CSU will make a conditional offer of employment which may be rescinded if the background check reveals disqualifying information and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to complete the background check satisfactorily may affect the continued employment of a current CSU employee who was conditionally offered the position.

Preferred Qualifications

At least two years of experience creating curating and developing social media content working with a creative team and helping develop and implement brand strategies. Experience in social media strategy and content management. Experience shooting and editing video for social media platforms. Experience using Adobe Creative Suite (Photoshop Illustrator InDesign Premiere) to create visual media. Strong knowledge of social media trends and best practices and experience shooting original photography. Experience with social media or website data collection and analytics. Experience using content management systems to create format and distribute content. Ability to manage multiple projects effectively and within set timeframes prioritizing competing demands.

Special Working Conditions

Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator

Additional Information

California State University Fullerton is committed to fostering an environment where students staff administrators and faculty thrive. We welcome individuals ready to make an impact on student and staff success to apply and become part of the Titan Community. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose.

Cal State Fullerton is an equal opportunity employer that prohibits discrimination based on regardless of race sex color ethnicity national origin or any other protected status.

As of January 1 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Multiple positions may be hired from this recruitment based on the strength of the applicant pool.

If you are applying for a staff position please note that you are not eligible to work concurrently in a staff position and an Academic Student position such as a Graduate Assistant Teaching Associate Instructional Student Assistant or Student Assistant position.

Regular attendance is considered an essential job function; the inability to meet attendance requirements may preclude the employee from retaining employment.

Employee/applicant who applies for a position may be required to successfully complete job-related performance test(s) as part of the selection process.

Online application/resume must be received by electronic submission on the final filing date by 9:00 PM (Pacific Standard Time)/midnight (Eastern Standard Time). Applicants who fail to complete all sections of the online application form will be disqualified from consideration.

California State University Fullerton is not currently sponsoring anynewH-1B petitions for staff management or faculty positions.

Effective October 1 2025 the California State University (CSU) will implement a salary step structure for CSUEU-represented employees in bargaining units 2 5 7 and 9. This position may be subject to changes resulting from this implementation in alignment with the provisions of the collective bargaining agreement.

Hiring Preference

On-Campus CSUEU Employees