Associate Manager Retail Marketing

ASSOCIATE MANAGER RETAIL MARKETING

The Associate Manager, Retail Marketing located in Needham MA., will play a key role in the planning and activation for our retail channel, with a specific focus on our Franchise locations in Canada, Latin America and the Caribbean. This role will also partake in projects covering the needs of our growing retail chain within the Americas commercial marketing team. This role will lead new store openings and remodels for owned locations and franchises : including Outlets, Full-price locations and new store formats. Additionally, the Associate Manager will work in collaboration with our Retail Marketing Manager to execute traffic driving programs and store visuals based on the global creative direction, making regional adaptations to bring our brand to life across the region and through our partners.

Our ideal candidate will elevate the Clarks brand presentation and drive traffic and conversion across the extensive network of business partners and retail locations within Latin American and Canada. The Associate Manager will support and partner with the Manager of Retail Marketing to activate an integrated marketing strategy, manage budgets and lead the day-to-day marketing function for new doors and franchises in the Latin America & Canada region. Responsible for marketing initiatives, including but not limited to seasonal marketing programs, window displays and branded in-store signage, events, budget / cost stewardship and maintenance of all relevant activity & reporting.

Seeking a candidate fluent in Spanish and English.

What You'll Do :

• Leads planning, execution and activation of marketing at our franchise locations in Latin America, the Caribbean & Canada.
• In cooperation with the Manager of Retail Marketing, develop and activate regional channel plans including an understanding of business goals, budget / expenses, and brand building that drives conversion and are consistent with the brands strategy. Evaluate and optimize marketing programs.
• Build cross-functional relationships with key internal stakeholders in Marketing, Sales, Merchandising, Product, Finance, Ecommerce and Creative. Work closely with Channel Marketing Managers (Wholesale & Retail) and creative studio.
• Build and lead relationships with external business partners and account contacts in order to implement in region marketing executions and support business needs
• Strong understanding of the wholesale / retail marketplace, co-op marketing and competitor landscape including brick and mortar and digital.
• Extremely well organized with the keen sense to adapt to and develop process that drives clarity and results internally and externally.
• Strong analytical and optimization skills.
• Manage day-to-day Latin America & Canada marketing budgets while driving innovation that exceeds program goals. Partner with regional finance and Manager of Retail Marketing to make adjustments and optimizations as needed.
• Serve as key point person in-region for day-to-day marketing need within the Latin America & Canada Regions.
• With partnership from Retail Marketing Manager, support new ideas and initiatives to consistently evolve and grow the brand and drive best-in-class experiences for the customer.
• Develop and execute seasonal window campaigns and in-store graphic solutions to align with global / regional strategy for all Franchise partners.
• Partner with Store design, Visual Merchandiser and merchandise teams to deliver VM concepts for new store concepts and franchise locations.
• Support new store openings for retail in the Americas as we work to grow our footprint across the US and Canada.

What You'll Bring :

About Clarks

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brother James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking : a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.

This season, we're proud to introduce the Clarks Collective : five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all-bringing to life Clarks' new global campaign, for the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we're ready to lead the way. After all, we're the originators, not imitators. It's who we are, who we've always been. And to change the world of tomorrow, we're doing things differently today.

As a global employer, Clarks is committed to embracing diversity throughout our workforce by creating an inclusive environment that reflects the many cultures and locations where we work. We strive to create a productive environment which everyone has an equal chance to succeed at all levels through the organization. We will not discriminate on the basis of sex, age, disability, marital status, color, race, religion, ethnic origin, sexual orientation or gender re-assignment', complying with local legislative requirements.

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brother James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time it was ground-breaking : a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive of more than 22,000 pairs that have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and Launched in 1950, to the iconic Wallabee, each design has an instantly recognizable signature that makes it unmistakably Clarks.

This season, we're proud to introduce the Clarks Collective : five incredible activists championing authentic social change. From mental health awareness and LGBTQ+ rights to greater racial equality, these trailblazers are committed to creating a brighter future for us all-bringing to life Clarks' new global campaign, for the World Ahead. Through spotlighting their stories and supporting their chosen charities and initiatives, we're ready to lead the way. After all, we're the originators, not imitators. It's who we are, who we've always been. And to change the world of tomorrow, we're doing things differently today.