Director of Product Management

A company is looking for a Director of Product Management, Demand Generation. Key Responsibilities Define and execute a comprehensive product strategy for demand generation across the franchise network Drive feature prioritization to enhance lead conversion and optimize engineering processes Collaborate with cross-functional teams to align on performance goals and optimize the lead lifecycle Required Qualifications 7+ years of product management experience, with 2+ years in a growth or demand generation role Deep understanding of lead funnel dynamics and marketing automation tools Experience with SEO and Local SEO Familiarity with HIPAA and franchise ecosystems Proven success in leading cross-functional teams to achieve measurable growth