Account Based Marketing Manager

A company is looking for an Account Based Marketing (ABM) Manager responsible for orchestrating account-based marketing strategies to drive pipeline growth.

Key Responsibilities

Develop and execute ABM strategies for Tier 1 and Tier 2 accounts in collaboration with Sales

Own ABM platform operations, including audience segmentation and play logic

Coordinate SDR outreach sequences and ensure alignment with ABM campaigns

Required Qualifications

3-5 years in B2B marketing with at least 2 years in ABM

Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus, or similar)

Familiarity with HubSpot and Salesforce for campaign tracking and reporting

Understanding of complex buying groups and healthcare B2B dynamics

Proven ability to manage multi-channel campaigns and measure pipeline impact