Marketing Manager, Government Programs Member Communications

Description

Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for.

We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued.

This position is responsible for the delivery of Medicare and Medicaid member communications that support member retention, member satisfaction and clinical gaps in care. Managing a team of marketing professionals, this person will provide leadership for strategic project development, collaboration, content development, and execution of marketing communications that grow member education and satisfaction. This person will be accountable for delivering on projected KPIs that increase member retention and STARs ratings, as well as reinforcing Medica's brand, mission, vision, and values. Ideal candidates will bring a well-rounded background in member experience and marketing execution in a regulated industry. Performs other duties as assigned.

Key Accountabilities

Lead development, planning, and execution of Medicare and Medicaid member communications to support the annual marketing strategy and align with priority initiatives by product line

Collaborate and consult with stakeholders across Medica's product, sales, clinical, pharmacy, and STARs teams to align on priorities and goals / objectives that drive member engagement and improve the overall Medica member experience

Collaborate with partners in the Marketing and Experience business unit on development, design, customization, and personalization of member communications.

Develop, monitor, and deliver on key performance metrics (KPIs) across digital and traditional member communication campaigns

Collaborate with internal legal and compliance teams to ensure communications meet necessary guidelines and requirements

Develop expertise in Medica's product portfolio offerings for Medicare and Medicaid, and apply subject matter expertise across all communications

Develop member experience communications that align with Medica's brand purpose and mission

Support team in development of annual goals and regularly monitor progress against goals

Develop, lead, and mentor the marketing member experience team

Required Qualifications

Associates Degree or equivalent working experience

5 years of relevant work experience

Preferred Qualifications

8+ years of member experience marketing and / or retention program marketing

2+ years of previous health care experience preferred

2+ or more years of experience leading teams of people preferred

Strong written and verbal communication skills

Attention to detail, strong project management skills, ability to manage changing priorities and ability to manage multiple projects simultaneously

Ability to build relationships and work cross-functionally with individuals across multiple departments

This position is an Office role, which requires an employee to work onsite at our Minnetonka, MN office, on average, 3 days per week.

The full salary grade for this position is $87,100 - $149,300. While the full salary grade is provided, the typical hiring salary range for this role is expected to be between $87,100 - $130,620. Annual salary range placement will depend on a variety of factors including, but not limited to, education, work experience, applicable certifications and / or licensure, the position's scope and responsibility, internal pay equity and external market salary data. In addition to base compensation, this position may be eligible for incentive plan compensation in addition to base salary. Medica offers a generous total rewards package that includes competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees.

The compensation and benefits information is provided as of the date of this posting. Medica's compensation and benefits are subject to change at any time, with or without notice, subject to applicable law.

We are an Equal Opportunity employer, where all qualified candidates receive consideration for employment indiscriminate of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information, or any other protected characteristic.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.