Senior Product Marketing Manager

About Us

Pendulum offers unmatched social data coverage, ensuring companies never miss conversations they care about across video, audio, image, and text content - including YouTube, TikTok, Instagram, Snapchat, podcasts, Reddit, and more. Based on proprietary machine learning (ML) technology, the Pendulum Intelligence platform has the most comprehensive social media coverage to help enterprise brands proactively identify opportunities and mitigate risks, enabling better decision-making across the organization.

We are deeply inspired by our mission, motivated by solving hard technical problems, and obsessed with our customers. Fulfilling our mission demands bringing together a team with a broad range of backgrounds and experiences. Diverse teams are the strongest teams because their plurality of experience enriches and expands the solution space and enriches decision-making. Diversity and inclusion are therefore core to our values and at the forefront of our hiring philosophy and day-to-day operations.

About the role

We are seeking a Senior Product Marketing Manager with experience in B2B cloud-based subscription software to drive our positioning, packaging, and messaging with Fortune 500 companies across various industries. As the product marketing leader in this role, you will be curious, detail-oriented, and passionate about understanding our customers' needs. You will leverage data to provide clarity, foster internal alignment, and understand what matters to different segments and buyers, all to create differentiated positioning, packaging, and messaging for our products.

You will enjoy taking a hands-on approach and will be eager to help build our marketing function from the ground up. Collaborating closely with the product and sales teams, you will translate our strategy into effective, category-defining execution that positions our products distinctly and sets them apart from the competition.

What you'll do

• Collaborate with various teams (c-suite, sales, product, data science, and engineering) to prioritize target markets, personas, and use cases.
• Work with our product team to define category-leading products and distill key features and benefits into crisp product marketing messages.
• Monitor market trends and competitive landscape, providing regular updates to internal stakeholders.
• Translate intelligence from prospects and customers into actionable insights for product strategy, positioning, and messaging.
• Develop product messaging, positioning, pricing, and detailed launch execution plans, working with senior-level stakeholders, for successful go-to-market.
• Work closely with our sales and business development teams to understand our value propositions and how to effectively position and sell our products.
• Work closely with our product and sales teams to define programs (cross-sell / up spell) which drive meaningful follow-on product adoption.
• Create compelling content for various mediums like product pages, blogs, emails, social media, press releases.

What you've done

What we offer

The Senior Product Marketing Manager position offers a base salary range of $160,000 to $225,000, along with equity and comprehensive benefits. Please note that this range serves as a guideline; actual total compensation may vary based on factors such as experience, skill set, qualifications, and geographic location.