Vice President of Sales-Construction Market

Description

headquartered in Birmingham, AL, a manufacturer of severe-duty vocational trucks carrying the first specialized truck brand in North America, is the only American-owned and operated original equipment manufacturer (OEM) of trucks. Autocar’s severe-duty vocational trucks provide customers with the perfect tool for their jobs with the most uptime, support, and impact on their bottom line. Autocar collaborates with customers to build trucks to their exact specifications and needs. Autocar’s purpose-built severe-duty refuse truck lines include the Class 6-8 ACMD cabover, Class 8 ACX cabover and the DC-64 Class 8 conventional cab. Autocar recognizes that performance and uptime are everything and offers every customer 24/7 access to its ALWAYS UP direct factory support center staffed by expert technicians who engineer and build Autocar’s trucks. Autocar promises to provide trucks that deliver the best value, provide the best service, and provide a complete solution for customers’ needs.

Job Overview:

Autocar is seeking a visionary and results-driven Vice President of Vocational Sales – Constructionto lead the sales and marketing strategy across all vocational segments. This senior executive will oversee a broad range of commercial functions, including sales intelligence, sales operations, sales engineering, digital marketing, and channel management. The Vice President will lead a high-performing team to drive growth through strategic planning, data-driven execution, and strong cross-functional collaboration.A critical component of this role involves working in close partnership with the Commercial President and the Marketing team to develop, deploy, and measure targeted customer acquisition campaigns.

The Vice President will guide comprehensive market analysis to identify addressable opportunities, generate qualified leads, and shape Autocar’s go-to-market strategies across direct sales, inside sales, and marketing channels.

This leader will also serve as a key steward of the Autocar brand—ensuring consistent, compelling messaging across all touchpoints while maintaining brand integrity. They will play a pivotal role in shaping the front-end of the business, building scalable frameworks for execution, and cultivating relationships with dealers, fleets, and strategic partners to drive long-term in this role requires a unique blend of strategic vision, hands-on leadership, analytical rigor, and the ability to inspire and align cross-functional teams in a fast-paced, customer-focused environment.

Essential Job Responsibilities:

Strategic Growth Leadership

• Architect and implement the long-term strategic plan to expand market share in the construction segment, including penetration into emerging regional markets and new customer verticals.
• Collaborate with the Commercial President and the Marketing team to develop and execute a marketing strategy that differentiates Autocar in the market.
• Define and own the go-to-market strategy and sales operating model specific to the construction vocation, ensuring alignment with corporate goals and product roadmaps.
• Identify and capture new revenue streams, both within existing accounts and through business development efforts in untapped markets.
• Develop annual sales and business plans aligned with corporate goals, and track performance against key metrics.
• Drive a disciplined sales process that includes forecasting, pipeline management, performance monitoring, and action planning.

Marketing Strategy and Analytics

• Work with the Commercial President and Marketing team to:
• Develop and implement comprehensive marketing strategies from ideation through deployment.
• Design, manage, and measure integrated campaigns across websites, social media, email marketing, and other channels.
• Analyze campaign performance data to optimize results and uncover areas for improvement.
• Align all marketing initiatives with overarching organizational KPIs.
• Integrate innovative digital tools and technologies to remain competitive and forward-thinking in the industry.
• Expand digital brand awareness to strengthen complementary sales channels and support market positioning.

Voice of the Customer & Product Strategy

• Serve as the primary voice of the construction customer, translating field insights into actionable recommendations for engineering, product management, and executive leadership.
• Influence the product roadmap by identifying emerging needs, unmet pain points, and opportunities for custom-built innovation.
• Ensure customer satisfaction and retention by shaping solutions that create real, long-term value in construction environments.
• Use customer data and feedback to guide product lifecycle decisions and strategic investments in features or configurations aligned with construction applications.

Sales Team Development & Leadership

• Build, lead, and mentor a high-performing vocational sales team, fostering a culture of accountability, technical expertise, and customer-first values.
• Lead and mentor marketing support professionals, fostering a collaborative and innovative work environment.
• Analyze, design, and implement processes for the Sales and Marketing Support team to ensure organizational alignment while allowing each of Autocar’s vocational teams to maintain a tailored approach to their markets.
• Develop and implement talent development programs that elevate internal capabilities and establish the team as recognized leaders in the construction space.
• Define organizational structure, headcount planning, and performance metrics for a scalable, growth-oriented sales team.
• Implement succession planning, skill development initiatives, and mentorship programs to ensure long-term team strength and continuity.

Strategic Partnerships & Market Influence

• Build and maintain executive-level relationships with key dealers, body builders, and major fleet customers in the construction sector.
• Develop long-term fleet sales strategies, including tailored programs and incentives that drive adoption and loyalty.
• Represent the brand at trade shows, industry forums, and key customer engagements, serving as an evangelist for the company’s value proposition in the construction market.
• Pursuing co-marketing, joint product development, and strategic partnership agreements with select dealer and customer groups.
• Support each vocation with tailored strategic messaging that aligns with Autocar’s core value proposition and brand identity.

Market Analysis and Inside Sales

• Conduct in-depth vocational market analysis to identify addressable segments that can be targeted through effective lead generation.
• Partner with inside sales teams to:
• Improve communication of Autocar’s brand value.
• Enhance the customer experience across inside sales interactions.
• Drive growth within identified market segments.

Cross-Functional Collaboration

• Partner with internal stakeholders in Marketing, Product Development, Engineering, and Manufacturing to ensure customer-aligned delivery and continuous improvement.
• Collaborate with Finance and Operations to ensure pricing models, forecasting, and delivery timelines support scalable growth.
• Engage with aftermarket, warranty, and customer support teams to drive lifecycle value and promote customer loyalty.

Education and Experience

• Education requirements
• Required Experience Level
• Minimum 15+ years of commercial or vocational sales experience, with at least 8 years in executive leadership, preferably within the heavy-duty truck, vocational equipment, or adjacent industrial OEM sectors.
• Deep expertise in the construction vocation, with demonstrated success in driving large fleet deals, dealer engagement, and segment-based go-to-market initiatives.
• Proven track record of building high-performing teams, growing revenue, and influencing cross-functional product strategy.
• Strong understanding of vocational applications, equipment specs, job site requirements, and customer buying behaviors.
• Executive presence and experience in managing key accounts, navigating C-level relationships, and negotiating strategic partnerships.
• Bachelor’s degree required; MBA or technical background (engineering, logistics, operations) strongly preferred.

Skills

• Strategic and systems-level thinker with ability to translate vision into execution.
• Skilled in customer-centric selling, consultative account management, and value-based differentiation.
• Exceptional leadership in talent development, change management, and organizational scale.
• Proficient in CRM, pipeline management, and market analytics tools.
• Relentless focus on customer outcomes, operational excellence, and long-term market leadership.
• Comfortable operating in fast-paced, cross-functional environments with a high degree of autonomy and accountability.
• Strong financial acumen and ability to tie commercial performance to broader business results.

Physical Requirements:

• Capable of wearing task specific personal protective equipment which may include safety shoes, gloves, safety glasses, and ear protection.
• Capable of meeting OSHA standards for manual lifting guidelines: < 50lbs
• While performing the duties of thisjobit is required to stand, walk, and use hands to operate objects, and reach with hands or arms when necessary forjobactivity.
• Ability to stand and/or walk for extended periods.

Location:

This role will be based out of ourBirmingham AL location.

Autocar LLC offers an attractive compensation and benefits package, to include base salary, incentive bonus opportunities, and benefits such as medical/dental/vision options, 401K plan, etc.

Autocar is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.