Digital Marketing Specialist

Jewett Construction Co.Fremont, NH, United States

Hace 2 días

Tipo de contrato

A tiempo completo

Descripción del trabajo

Digital Marketing Specialist - Fremont, New Hampshire

About Jewett Construction

Welcome to Jewett Construction, where innovation meets construction excellence! We’re a fast-growing construction management and design-build firm that is leading the way in delivering exceptional projects from concept to completion. Our mission is simple : to build more than just structures, but lasting relationships, creative solutions, and a work culture that is second to none.

In the fast-paced world of construction, we stand out by blending cutting-edge design with expert project management. We tackle challenges head-on, working together with clients, architects, and subcontractors to bring projects to life with precision and passion.

But what truly sets us apart? Our people. At Jewett, we believe that building strong teams is just as important as building strong foundations. We create an environment where collaboration, innovation, and fun are at the forefront. Whether you are in the office or out on the job site, you will always feel like part of a team that values your ideas and encourages you to bring your best self to work.

Role Description

Reporting to the Director of Marketing, the Digital Marketing Specialist is a core member of the Marketing team responsible for executing and optimizing digital campaigns that support Jewett Construction’s mission of creating positive experiences and lasting impressions. This role focuses on managing HubSpot email journeys, social media, website updates, SEO, GA4 analytics, and performance reporting. The ideal candidate is data-driven, collaborative, and adaptable, with a strong understanding of digital tools and trends.

Position Overview

The Digital Marketing Specialist will be responsible for developing and executing digital marketing campaigns across multiple channels, managing marketing automation and customer journeys through HubSpot, supporting the digital and print marketing efforts of the Marketing team, and leading social media efforts with a strong focus on LinkedIn. The ideal candidate is analytical, adaptable, and collaborative, with hands-on experience in digital tools and tactics that drive measurable business results.

General Responsibilities

Digital Strategy & Execution

Develop and execute comprehensive digital marketing strategies aligned with business goals.
Plan, implement, and monitor integrated digital campaigns across paid and organic channels.
Research market trends, audience behavior, and competitive activity to inform strategy.
Collaborate with internal teams and external partners to ensure campaign alignment.

HubSpot & Marketing Automation

Own the marketing automation process in HubSpot, including segmentation, workflows, lead scoring, and

database hygiene.

Create, manage, and optimize email campaigns, nurture workflows, and contact journeys.

Regularly conduct list imports and maintain CRM compliance with data protection best practices.

Partner with the sales team to align lead generation, handoff processes, and ongoing quality feedback.

Social Media Management

Manage and grow the company’s presence on social platforms, with a focus on LinkedIn.

Create and schedule engaging content that reflects brand voice and campaign objectives.

Monitor engagement, respond to interactions, and report on platform performance.

Website & SEO

Maintain and update website content and design to ensure a modern and user-friendly experience.

Optimize site architecture and on-page content in accordance with SEO best practices.

Track and analyze web performance using Google Analytics 4 and other tools.

Performance Reporting & Optimization

Build and maintain custom dashboards to monitor digital performance and share key metrics.

Analyze KPIs such as CTR, conversions, engagement, and ROI to inform future efforts.

Conduct A / B tests, optimize landing pages and email performance, and continuously improve campaign results.

Collaboration & Cross-Functional Support

Work closely with the Marketing Director, Creative Manager, and sales team to support marketing and brand initiatives.

Assist in the creation of sales enablement materials (email templates, digital assets, etc.) to support the customer journey.

Experiment with new demand generation tactics, including niche and geographically targeted campaigns.

Uphold brand consistency and ensure compliance with Jewett’s Branding and Design Guidelines.

Required Skills

Bachelor’s degree in Marketing, Communications, or related field

2–4 years of experience in digital marketing or a similar role

Hands-on experience and proven success with HubSpot marketing automation and CRM

HubSpot Inbound Certified (or equivalent) preferred

Strong attention to detail

Proficiency in social media platforms and tools (LinkedIn, Instagram, Facebook, etc.)

Strong knowledge of SEO, paid digital media, and email marketing best practices

Experience using tools such as GA4, Google Ads, SEMrush, or similar

Strong analytical skills with the ability to translate data into actionable insights

Excellent written and verbal communication skills

Self-motivated with a can-do attitude, adaptability, and a passion for learning

Strong project management and organizational skills

Basic familiarity with or willingness to learn light cybersecurity practices in collaboration with IT partners

Strong problem-solving abilities

Effective verbal and written communication skills

Strong interpersonal skills

Ability to collaborate as part of a team

Proficient in Microsoft Office (including Excel, Word, & PowerPoint)

Please apply via LinkedIn or send your resume to jhladick@jewettconstruction.com

“Candidates with Bachelor’s degree and / or military experience preferred”

Crear una alerta de empleo para esta búsqueda

Digital Marketing Specialist • Fremont, NH, United States