Job Title : Specialist Campaign Analytics
Location : Los Angeles, CA / NYC, NY (Onsite Hybrid)
Duration : 6+ Months
Job Description
Key Responsibilities
- Analyse campaign performance data and synthesise insights into clear, compelling stories for internal stakeholders
- Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau, Looker or Google Data Studio.
- Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams.
- Collaborate with media planning and activation teams to design and evaluate AB tests, brand lift studies and other measurement frameworks.
- Identify performance trends and anomalies, and proactively recommend optimisations to improve campaign effectiveness.
- Help maintain data cleanliness by QAing raw campaign data, correcting data errors and upholding campaign naming conventions.
- Handle ad hoc requests to contextualise campaign data and support decision-making.
- Attend weekly meetings to understand campaign launches and market trends that may impact results.
- Manage multiple campaigns simultaneously, prioritising tasks and adapting to shifting timelines in a fast-paced environment
- Stay current on industry trends, emerging technologies and best practices in digital media analytics.
- Execute special projects and provide coverage for team members as needed.
Qualifications
2-3 years of direct experience at a brand agency or related vendor in the digital media field or roleExperience within the digital media industry in marketing, advertising or advertising technology analytics, with the Entertainment Streaming space a huge plusDirect digital media buying and activating is also a plus.Strong understanding of digital paid media attribution metrics, eg CPM, CPA and performance benchmarksExperience with ad servers, eg CM360 Innovid and paid ad tracking platforms, eg Google Ads, Facebook Business ManagerProficiency in web analytics tools, eg Adobe Analytics, Google AnalyticsAdvanced data analysis skills using Excel, Tableau, and Data Studio experience in building dashboards and visualisations from multiple data sourcesFamiliarity with SQL and understanding of Python and / or R is a plus.Strong storytelling and presentation skills using Google Slides, PowerPoint or KeynoteDetail-oriented with strong documentation and QA skills to ensure data accuracy and consistencyProactive, self-motivated and able to manage multiple projects independentlyStrong verbal and written communication skills, ability to explain technical concepts to nontechnical audiencesComfort with agile workflows and the ability to pivot quickly when priorities shiftNice to Haves
Familiarity with third-party tools like Nielsen and Comscore is also beneficial.