Founding Marketer

Gimlet Labs is building the foundation for the next generation of AI applications. As generative AI workloads rapidly scale, inference efficiency is becoming the critical bottleneck. Gimlet is redefining AI inference from the ground up, combining cutting‑edge research with an integrated hardware‑software stack that delivers breakthrough performance, efficiency, and model quality.

Gimlet pairs its inference stack with a seamless developer experience, allowing users to deploy, manage, and monitor AI workloads from frameworks like PyTorch and LangChain at production scale in seconds. Gimlet is spun out of a Stanford research project under Professors Zain Asgar and Sachin Katti. The founding team has deep experience across AI, distributed systems, and hardware with previous successful exits.

We are seeking our very first marketing hire, a dynamic and experienced Founding Marketer to shape and execute Gimlet Labs' marketing strategy from the ground up. This is a unique opportunity for a marketing generalist and a true go‑getter to connect with developers and generate demand in the rapidly evolving AI inference space. You will be instrumental in defining our voice, reaching our target audience, and driving our growth and reputation among developers.

Responsibilities

• Take full ownership of Gimlet Labs marketing initiatives, developing and executing a comprehensive marketing strategy that aligns with our business objectives.
• Define the positioning and messaging strategy of the Gimlet inference platform, continuously refining our core messaging to stay current in the rapidly changing AI inference market.
• Own the marketing website, ensuring it effectively communicates the product positioning and stays current with developer needs.
• Create and maintain marketing collateral that empowers sales as well as our channel partners.
• Plan, coordinate, and represent Gimlet Labs at industry events and conferences, such as AI Engineer Summit and PyTorch Conference.
• Develop and manage a content calendar, creating compelling blog posts, whitepapers, case studies, and other collateral to educate and engage developers.
• Identify relevant channels for our core developer audience, e.g. Latent Space and Cerebral Valley, and find ways to engage with those communities.
• Establish and track key marketing analytics, using data to inform decisions and continuously optimize campaign performance.
• Develop and execute email campaigns to nurture leads and communicate product updates and news.

Qualifications

Required

• 5+ years of startup marketing experience in developer tools, AI/ML infrastructure, or similar related products.
• Ownership of end-to-end product launches for deeply technical products, ideally in a self‑serve or freemium product category.
• Demonstrated success in crafting developer‑centric content.
• Proficiency with marketing automation and web analytics stacks.
• Strong written and verbal storytelling skills and the ability to translate complex technical concepts.
• Strong project management skills.
• Skilled at cross‑functional collaboration.
• Ability to work independently and as part of a highly collaborative team.
• Comfort with ambiguity in a fast‑paced startup environment.

Preferred

• Deep understanding of the AI inference space (hardware, software, developer tooling).
• Track record marketing usage/token‑based developer platforms.
• Experience with partner marketing, especially with hardware partners.
• Experience speaking at industry events, webinars, and meetups.
• Familiarity/experience with open source marketing strategies.

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