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Growth Marketing Specialist - Onsite (New Jersey)
Growth Marketing Specialist - Onsite (New Jersey)Escalon Services, LLC. • New Jersey, Bergan County, US
Growth Marketing Specialist - Onsite (New Jersey)

Growth Marketing Specialist - Onsite (New Jersey)

Escalon Services, LLC. • New Jersey, Bergan County, US
Hace más de 30 días
Tipo de contrato
  • A tiempo completo
  • Quick Apply
Descripción del trabajo

Description

Company Overview

Our client is a boutique family-owned vertically integrated real estate development firm specializing in Design-Build and Construction located in New Jersey. They manage the full lifecycle of development—design, construction, execution, and operations—allowing us to control outcomes, reduce risk, and maximize project-level returns.

Core Services:
• Design-Build & Construction
• Property & Construction Management
• General Contracting
• Commercial Realty
Role Summary:

Our client is looking for a 100% self-sufficient Digital Marketing engine. You will be the sole driver of growth for a portfolio of three brands: one construction company (B2B) and two ecommerce brands (B2C).

This is not a role for a "manager" who delegates to agencies. This is a role for a builder and an executor. You must be able to write the copy, design the creative, set up the tracking pixels, launch the ads, optimize the budgets, and report on the ROI—entirely on your own.


Key Responsibilities

You will be wearing two very different hats daily:
  1. The B2B Strategist: Generating high-quality leads for our construction firm via LinkedIn and Google Search.
  2. The B2C Merchant: Driving direct sales and ROAS (Return on Ad Spend) for two ecommerce brands via Social Ads and Email retention.
1. Paid Media (PPC & Social)
  • Google Ads (Search & Display): Capture high-intent construction leads and drive ecommerce traffic. You must be an expert in keyword research, negative keyword management, and bidding strategies.
  • Social Ads (Meta & TikTok): Create and manage profitable campaigns for the ecommerce brands. You understand hooks, creative testing, and scaling winning ad sets.
  • LinkedIn Ads: Target decision-makers, developers, and property managers for the construction side.
2. Email Marketing & Automation
  • B2B: Build cold outreach sequences and nurture drips to keep construction prospects warm.
  • B2C: Manage the full lifecycle for ecommerce (Welcome flows, Abandoned Carts, Post-Purchase upsells) to maximize Customer Lifetime Value (LTV).
3. Creative & Content Production
  • Ad Creative: You don't need to be a graphic artist, but you must be proficient in tools like Canva or Photoshop to create high-converting image and video ads on the fly.
  • Copywriting: Write compelling ad copy, landing page headlines, and email subject lines that convert.
4. Analytics & Tech Stack
  • Tracking: Ensure pixels, conversions API, and Google Analytics 4 are firing correctly across all sites.
  • Reporting: Provide weekly reports on ROAS, CPA (Cost Per Acquisition), and Lead Quality without being asked.

Skills, Knowledge and Expertise

Absolute Must-Haves (Non-Negotiable):
• Direct execution experience with Google Ads, LinkedIn Ads, Meta
• Ownership of budget, KPIs, and reporting
• Strong analytical mindset
• Comfort working directly with a founder

  • The "Unicorn" Skill Set: Proven experience managing both lead generation (B2B) and direct-to-consumer sales (B2C).
  • Hands-on HubSpot expertise - Configured HubSpot workflows, Built lead scoring models, Owned lifecycle stages, Managed CRM–sales handoff, Built dashboards and attribution.”
  • 100% Self-Sufficiency: You do not require an agency, a designer, or a copywriter to get a campaign live. You own the process from idea to execution.
  • Platform Mastery: Deep expertise in Google Ads Manager, Meta Business Suite, LinkedIn Campaign Manager, and Email platforms (e.g., Klaviyo, Mailchimp, or HubSpot).
  • Financial Literacy: You treat the marketing budget like your own money. You are obsessed with ROI and cutting wasteful spend.

  • For Construction: A consistent pipeline of qualified bid requests and meetings booked.
  • For Ecommerce: Consistent month-over-month revenue growth and a healthy ROAS.

Benefits

· Health benefits including medical, dental and vision
· 15 days PTO
· Base salary: $90k–$110k + leads turned to deals commission
· Performance bonus tied to pipeline
· Equity upside possible


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Growth Marketing Specialist - Onsite (New Jersey) • New Jersey, Bergan County, US

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