Senior Product Marketing Manager

A company is looking for a Senior Product Marketing Manager to contribute to the marketing team and develop go-to-market strategies for product launches.

Key Responsibilities

Advocate for products by translating features into business value and understanding competitive differentiation

Create buyer personas, use cases, and messaging for software products

Collaborate with sales enablement to develop marketing materials and conduct product demonstrations

Required Qualifications

6+ years of product marketing experience

BA / BS in business or marketing / communications preferred

Experience in the benefits technology or insurance industry

Proven history of creating effective marketing programs that drive growth

Ability to build relationships across teams and set processes