PR Manager Job at G-P in Baltimore

Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities. At G-P, we’re dedicated to breaking down barriers to global business and creating opportunities for everyone, everywhere.

Our diverse, remote-first teams are essential to our success. We empower our Dream Team members with flexibility and resources, fostering an environment where innovation thrives and every contribution is valued and celebrated.

The work you do here will positively impact lives around the world. We stand by our promise : Opportunity Made Possible. In addition to competitive compensation and benefits, we invite you to join us in expanding your skills and helping to reshape the future of work.

At G-P, we assist organizations in building exceptional global teams in days, not months—streamlining the hiring, onboarding, and management process to unlock growth potential for all.

About this position :

At G-P, we’re shaping the future of global employment, and we are seeking a Senior PR Manager who can help tell that story in powerful, creative ways.

From traditional media to podcasts, influencers to generative AI search, you’ll craft campaigns that don’t just make headlines, but move the business forward by elevating our brand and reinforcing our position as an AI leader in the global employment and HR technology industry.

What You’ll Do :

• Develop and execute creative, high-impact owned and earned media campaigns across digital, social, podcasts, influencers and more.
• Work closely with our PR agency and Communications team to pitch journalists and influencers, securing placements that achieve key KPIs including share of voice, SEO and GEO (Generative Engine Optimization).
• Monitor industry news cycles, press trends and competitor media mentions for measurement and reporting purposes, as well as to identify timely outreach opportunities and proactively develop pitches.
• Own the development and ongoing updates of media messaging, briefing documents and Q&As. Create key prep materials that simplify complex ideas into clear, engaging narratives.
• Work directly with G-P spokespeople on media opportunities, from developing content, to briefing executives for interviews and evaluating incoming press and speaking requests.
• Measure and report on the effectiveness of PR initiatives.
• Collaborate with our social media team to identify compelling ways to extend PR wins across G-P’s digital channels.
• Explore and apply AI tools to optimize campaign strategies, amplify content and drive visibility in emerging AI-powered search and media channels.
• Partner on paid media initiatives that extend the reach of earned coverage and amplify share of voice. Track and report on campaign performance metrics to show impact.

What We're Looking For :

We will consider for employment all qualified applicants who meet the inherent requirements for the position. The annual gross base salary range for this position is $105,600 - $132,000 plus variable compensation.

G-P is a proud Equal Opportunity Employer, and we are committed to building and maintaining a diverse, equitable and inclusive culture that celebrates authenticity. We prohibit discrimination and harassment against employees or applicants on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other legally protected status.

G-P also is committed to providing reasonable accommodations to individuals with disabilities. Individuals with disabilities are encouraged to apply for these positions. If you need an accommodation due to a disability during the interview process, please contact us at careers@g-p.com.

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