Director, Business Strategy & Development (Consumer Brands & Retail)

Director, Business Strategy & Development (Consumer Brands & Retail)

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

As the Brand / Retail Director, Business Strategy & Development - Consumer Brands & Retail, you will be responsible for winning new clients within the Consumer Brands and Retail sectors with a primary focus on selling Goodway Group's Full Funnel, Commerce Media, and Performance Creative capabilities. You will be a strategic hunter, leveraging your network, outbound prospecting, and industry events to build relationships with key decision-makers. Our ideal client would be either consumer brands looking for a partner to manage both national and retail media to increase sales and media effectiveness OR a retailer that is looking to incrementally grow overall media effectiveness and / or launch / expand shopper marketing and retail media in support of customer growth.

What You Will Do

• Drive New Revenue Growth : Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands
• Lead Outbound Prospecting & Thought Leadership : Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities
• Sales Pipeline & Deal Management : Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business
• Consultative Selling Approach : Understand clients' commerce media challenges and position Goodway's capabilities (Full Funnel, Commerce Media, and Creative services)) as solutions that drive measurable business outcomes
• Competitive Positioning : Navigate a competitive landscape articulating Goodway's unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering
• Pitch Quarterback : Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet / exceed SLAs in delivering pitch-related commitments
• Cross-Functional Collaboration : Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams
• Industry Representation : Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media
• Legal & Pricing Negotiations : Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations

What You Bring

Why Join Us?