Senior Site Content Development Manager, Zappos

Senior Site Content Development Manager

The Senior Site Content Development Manager sets the strategic vision for content execution and leads a multi-functional team responsible for the Zappos digital shopping experience across web and mobile platforms. They build and manage high-performing teams that deliver content for the homepage, lookbooks, sitewide promotions, and other content-related pages. This leader operates with a high degree of autonomy, navigating complex ambiguity to drive team performance and achieve revenue growth through front-end innovation. They ensure the delivery of a best-in-class website and app experience while balancing customer experience optimization with business objectives. The Senior Manager fosters a culture of creativity, data-driven decision making, and operational excellence. They oversee the development and execution of content strategies that drive e-commerce performance, ensuring alignment between content initiatives and broader organizational goals. This leader establishes and maintains content quality standards across all digital touchpoints while driving continuous improvement in user experience and customer engagement metrics. They partner with Analytics to measure and optimize content performance, collaborate with Marketing, Merchandising, and Brand teams to maintain consistent messaging, and identify opportunities for innovation in content presentation and delivery.

Key job responsibilities :

Builds and leads a team of content developers and potentially other managers, providing clear direction, coaching, and career development opportunities

Establishes team structures aligned with customer needs and business goals, ensuring operational excellence

Sets and communicates performance expectations, providing regular feedback to ensure high-quality content delivery

Manages cross-functional relationships with Creative, Site Merchandising, UX, and Tech teams

Develops and implements content strategies aligned with long-term business goals and customer experience objectives

Hires, onboards, and develops talent, ensuring rapid skill development and growth opportunities

Creates an inclusive team culture that encourages innovation and collaboration

Manages team workload and priorities to consistently meet deadlines and deliverables

Monitors team performance metrics and implements process improvements to optimize efficiency

Presents team progress and strategic recommendations to senior leadership

Participates in and may lead talent reviews and calibration activities

Defines metrics to measure team progress, customer experience, and operational excellence