Assistant Director of Marketing

Assistant Director of Marketing

USC Career Services

Application Procedure : To be considered for this opportunity, please include a cover letter and three samples of your work with your CV / resume. These can be added to the application at the same place you insert your CV / resume.

About USC

The University of Southern California (USC) is a leading private research university. The university offers students a world-class education with highly ranked programs in virtually every field from cinema to the sciences as well as unparalleled research, internship, and professional opportunities in a wide array of organizations including nonprofits, Fortune 500 companies and global businesses.

About Career Services

The mission of the USC Career Center is to provide exceptional career services to all members of the Trojan Family. Whether you are deciding on a major, exploring career options, seeking a job or internship, or looking for professional networks, the USC Career Center is committed to helping you achieve your professional goals.

About the Opportunity

The Assistant Director of Marketing manages the daily marketing operations of the Career Center. This role is responsible for the development and execution of marketing strategies that promote Career Center services and programs to students, alumni, faculty, employers, and the broader university community. The individual collaborates with internal departments and external partners to strengthen the Career Center's visibility, enhance engagement, and support departmental goals. The Assistant Director of Marketing plays a vital role in brand communication, strategic marketing, and digital engagement.

Essential Duties and Responsibilities :

Marketing & Communications Strategy

• Develop, implement, and manage marketing strategies to enhance awareness of Career Center resources, programs, and events.
• Create, edit, and manage diverse marketing, publicity, and digital media initiatives to build audience and expand impact.
• Oversee all Career Center branding, messaging, and communications to ensure clarity and consistency across platforms.
• Coordinate the production of marketing materials, including flyers, brochures, graphics, and digital content to support events such as career fairs, Career Fest, Trojan Network, and First-Destination Survey campaigns.
• Develop annual and long-range marketing plans to reach targeted audiences, including students, alumni, families, faculty, and employer partners.
• Administer the department's marketing calendar and ensure deadlines are met for promotional efforts and deliverables.
• Closely collaborate with Student Life Senior Communications Specialist to ensure alignment on communication strategy, design, and messaging.

Digital Content & Web Management

Social Media & Audience Engagement

Public Relations & Media Coordination

Market Research & Strategy

Budget & Vendor Management

Team Collaboration & Supervision

Qualifications :

The annual base salary range for this position is $78,989$90,000. When determining an offer, the University of Southern California considers factors such as the scope and responsibilities of the role, the candidate's experience, education, training, key skills, internal peer alignment, applicable laws, contractual requirements, grant funding, and market conditions.

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying. We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.