Associate, Digital Brand Marketing, Liberty Street, New York, NY

Associate, Digital Brand Marketing, Liberty Street, New York, NY at Virtual Instruments summary :

The Associate, Digital Brand Marketing at Santander leads the planning, execution, and optimization of multi-channel paid media campaigns across digital and select traditional platforms. They collaborate with internal teams and external agencies to develop strategic, data-driven campaigns that enhance brand visibility and support business growth in the financial services sector. Their role requires expertise in media buying, compliance with financial regulations, and continuous performance optimization to deliver measurable marketing results.

Associate, Digital Brand Marketing, Liberty Street, New York, NY Country : United States of America

Your Journey Starts Here :

Santander is a global leader and innovator in the financial services industry. We believe that our employees are our greatest asset. Our focus is on fostering an enriching journey that empowers you to explore diverse career opportunities while nurturing your personal growth. We are committed to creating an environment where continuous learning and development are prioritized, enabling you to thrive both professionally and personally. Here, you will find ample opportunities to connect and collaborate with talented colleagues from around the world, sharing insights and driving innovation together. Join us at Santander, where you are supported by a culture of engagement and a commitment to your success.

An exciting journey awaits, if you are interested in exploring the possibilities We Want to Talk to You!

The Difference You Make :

As an Associate, Digital Brand Marketing at Santander, you'll be a key driver of our brand's visibility and performance across paid media. Your expertise in full-funnel media advertising will be critical as you lead the planning, execution, and optimization of multi-channel campaigns across platforms including social, influencer, display, video, audio, connected TV, direct mail, and emerging media—with select support for traditional formats such as out-of-home, direct mail, and broadcast integration.

You’ll collaborate with internal stakeholders and external agencies to ensure every campaign is strategically sound, insight-driven, and performance-optimized. Your efforts will directly support Santander’s growth and brand awareness objectives across business lines.

• Lead Paid Media Campaigns : Strategically manage end-to-end paid media programs across all digital channels including paid social, programmatic display, online video (YouTube), influencer marketing, connected TV (CTV), digital audio, and offline channels.
• Support Traditional Integration : Align digital efforts with select traditional channels such as out-of-home, direct mail, and broadcast media to ensure a cohesive brand presence across touchpoints.
• Partner with Media Agencies : Drive collaboration with digital media agencies to develop, activate, and optimize campaigns, ensuring alignment with brand objectives and KPIs.
• Media Strategy Development : Create and evolve media strategies that reflect audience insights, channel performance, and brand goals across all channels.
• Cross-Functional Collaboration : Serve as the critical connector between Brand Strategy and Media Execution teams, ensuring fluid communication, shared learning, and cohesive execution.
• Campaign QA & Activation : Review and traffic all digital media assets, providing strategic and creative feedback to ensure campaigns launch on time and meet quality standards.
• Data-Driven Optimization : Utilize analytics and past performance insights to continuously test, refine, and improve campaign effectiveness—driving a strong test-measure-learn discipline.
• Media Alignment : Ensure paid digital campaigns are tightly integrated with offline media and personalized (1 : 1) marketing strategies.
• Opportunity Hunting : Identify and propose new digital media opportunities across channels and platforms for Santander and Openbank.

What You Bring :

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

5+ years of experience in paid media advertising, with hands-on campaign management across major digital platforms (required).

Proven expertise in media buying and cross-channel campaign execution across platforms including :

Strong understanding of media planning, measurement frameworks, and campaign analytics.

Deep familiarity with compliance considerations for financial services advertising, particularly in social and digital.

Excellent written and verbal communication skills with the ability to present strategy, performance, and business cases for paid media investments.

Adaptable, collaborative, and highly organized with outstanding time and stakeholder management.

Demonstrated success in managing complex, multi-channel paid campaigns and delivering measurable results.

A track record of driving innovation in media execution or media tech adoption.

Certifications :

No Certifications listed for this job.

It Would Be Nice For You To Have :

Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education.

What Else You Need To Know :

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Base Pay Range

Minimum : $75,000.00 USD

Maximum : $130,000.00 USD

Link to Santander Benefits :

Risk Culture :

We embrace a strong risk culture and all of our professionals at all levels are expected to take a proactive and responsible approach toward risk management.

EEO Statement :

At Santander, we value and respect differences in our workforce. We actively encourage everyone to apply. Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions :

Frequent minimal physical effort such as sitting, standing and walking is required for this role. Depending on location, occasional moving and lifting light equipment and / or furniture may be required .

Employer Rights :

This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate your employment at any time for any reason.

What To Do Next :

If this sounds like a role you are interested in, then please apply.

We are committed to providing an inclusive and accessible application process for all candidates. If you require any assistance or accommodation due to a disability or any other reason, please contact us at to discuss your needs.

Keywords :

digital brand marketing, paid media campaigns, media buying, programmatic advertising, social media marketing, influencer marketing, financial services marketing, campaign optimization, media strategy, cross-channel advertising