SaaS Product Marketing Manager

Insight Global is looking for a sharp Product Marketing Manager to join a growing ecommerce and SaaS company sitting onsite in San Jose, CA. Founded in the heart of Silicon Valley in 2012, this company has built the most cutting-edge technology platform integrated with one of the biggest premium in-house print lab offerings. The integration of a fully customized software suite with lab products makes this the industry-first, all-in-one solution for professional photographers.

In this role, we are looking for an experienced product marketing leader to lend strategy and execution for this company's SaaS lab business. Reporting directly to the VP of Marketing, this is a full-time position and is required to be onsite five days a week in their San Jose office.

Key responsibilities are as follows :

• Drive data-driven strategy development and executions to grow acquisition of professional photographers and conversion to customers
• Increase activation, retention, and lifetime value of customers
• Develop marketing content on company website, including web pages, videos, creatives, presale and post-order customer support content and assist channel marketers for paid and organic marketing campaigns
• Test, validate, and develop offline marketing channels for presale, account management, and business development
• Orchestrate educational programs (webinars, content marketing campaigns, in person events, influencers, trade shows) that inspire our target audience and help facilitate product education and trials
• Conduct customer interviews and gather feedback to understand pain points and customer needs, which can inform product development and marketing strategies

Key Delivery Areas of Focus :

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy :

Required Skills & Experience

Nice to Have Skills & Experience

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and / or other paid time off as provided by applicable law.