Partner Marketing Lead, Degree

Partner Marketing Lead, Degree

At 2U, we are all in on purpose. We are motivated by our mission to eliminate the back row in education and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX, the world's leading online learning platform, 2U powers more than 4,000 online higher education offerings from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock human potential.

What We're Looking For :

The Partner Marketing team is responsible for driving marketing value, adoption and growth across a suite of universities and programs. They are a key external and internal marketing stakeholder, laser focused on developing and leveraging effective marketing-forward school partnerships that support, nurture and grow partner marketing engagement to drive impact in the overall business. Reporting to a Senior Director / Director, Partner Marketing, this role builds and leverages effective relationship management to drive marketing strategy and partner engagement. They are accountable for the external relationships for multiple programs and universities, across all business lines, and goaled towards effective partner engagement that directly results in business growth and success. Partner Marketing is responsible for overall program performance of their portfolio through the active engagement with both internal and external stakeholders to drive focused and effective marketing strategies that deliver business results.

Responsibilities Include, But Are Not Limited To :

Partner Management

• Establishes and upholds productive marketing relationships between 2U marketing and partner institutions within an assigned portfolio of standard complexity.
• Determines and executes appropriate cadenced communication plan with school stakeholders to ensure effective and efficient brand stewardship that supports the program's strategic marketing strategy.
• Engages as a trusted advisor and brand steward with, and for, the partner, leading proactive and productive partner discussions to align objectives, drive growth strategies and create successful outcomes.
• Manages direct, scoped and regular contact with partners to ensure progress against marketing strategies, performance and growth objectives
• Secures partner and / or internal approvals on new projects / initiatives, navigates partner and business requests and feedback, create and manages jira tickets, collaborates on creatives briefs, logs call, meeting and incident reports
• Provides partner with regular performance feedback and reporting
• Goaled with improving / maintaining partner sentiment and increasing go-to-market speed with partner review to support achievement of established business goals

Funnel Management

Internal Partnership

Things That Should Be In Your Background :

Other Attributes That Will Help You In This Role :

While this position is open to remote candidates across the U.S., we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington, VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators, dreamers, and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose, and that life at 2U should be fun and meaningful. If you're excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education, then join us and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work / life balance. Full-time, U.S.benefits include :

The anticipated base salary range for this role is ($86,400 - $103,700), with potential bonus eligibility. Salary offers are made based on the candidate's qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we've taken to bring together an employee base that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different, as well as by how we are alike.

About 2U LLC

For more than a decade, 2U, Inc. has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX, a leading global online learning platform, 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges, universities, and corporations. Our people and technology are powering more than 4,000 digital education offerings from free courses to full degrees and helping unlock human potential. To learn more : visit 2U.com.

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U, LLC. Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of