Band director Jobs in Lafayette, LA

Position Summary...

About Sam's Club Marketing / Marketing Intelligence

Sam's Club is seeking exceptional talent within its Marketing organization. A centralized team reporting to the Chief Marketing Officer, Marketing leads strategy development, innovation, and execution of key functions including brand strategy, media strategy & planning, social marketing, growth marketing & personalization, and operations.

Within the Marketing organization, the Marketing Intelligence group will enable Sam's Club to be more consumer-focused than ever, driving an exceptional understanding of customers. It aligns Sam's Club's key lines of business through data and insights to guide strategic marketing decisions from audience planning through to performance measurement. The team will leverage analytical expertise, a deep understanding of consumers, and collaborate across teams to enhance marketing and media performance for Sam's Club.

About the Role

The Senior Director, Marketing Intelligence is responsible for creating and implementing a framework to measure the impact of marketing investments across Sam's Club, playing a critical part in identifying the most effective ways to allocate future media decisions. This leader will be a key stakeholder charged with collaborating across Retail, Membership, and Ecommerce to simplify, unify, and centralize consumer marketing data and implement a data-led approach to marketing planning and execution.

This Senior Director will be tasked with attributing sales and commercial impact to specific marketing activities and collaborating with the Retail and Ecommerce teams to refine and justify media investment across the funnel. This executive will be a champion for full-funnel investment strategies and will be the key connection point in optimizing marketing spend across all channels.

What you'll do...

• Develop and implement the framework for assessing and optimizing marketing performance across all channels and lines of business
• Develop and implement the framework for quantifying the results of full-funnel marketing investment for all Sam's Club businesses
• Lead development of marketing KPIs and frameworks tied to sales and commercial objectives, leveraging standardized best practices and inputs from Retail, Membership, and Ecommerce teams
• Develop standardized reporting practices and dashboard requirements to access and visualize a "single source of truth" for marketing decision making, ensuring that measurement infrastructure effectively services Retail, Membership, and Ecommerce teams and captures both Digital and Offline performance
• Assess and implement tools that cultivate an effective marketing data strategy & insights interpretation practice
• Steer the enablement and application of customer-driven capabilities in planning and media activation
• Provide marketing subject matter expertise with Finance teams when establishing commercial objectives for Sam's Club's LOBs
• Review channel activity and lead interpretation of marketing campaigns across the funnel, informing larger media strategy
• Collaborate closely with cross functional stakeholders and with key media agency partners to define objectives, optimize marketing and media strategies, and deliver consistent reporting and actionable insights through advanced analytical measurement techniques

Competencies

What You'll Bring

The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all responsibilities and qualifications required of employees assigned to this job.

Equal Opportunity Employer

Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the co

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

For information about PTO, see Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

The annual salary range for this position is $130,000.00-$260,000.00

Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1 : Bachelor's degree in business, marketing, communications, or related area and 10 years' experience in marketing or related area.

Option 2 : 7 years' experience in marketing or related area and 7 years' experience in marketing analytics or related area.

5 years' supervisory experience or experience leading cross-functional projects.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Experience in both agency and client-side roles, specifically in developing full-funnel, cross-channel measurement, and insights tools., Experience in developing, tracking, and interpreting marketing KPIs that drive commercial and retail objectives.

Primary Location...

2101 Se Simple Savings Dr, Bentonville, AR , United States of America