Brand director Jobs in Grand Rapids, MI

Mantle is building the largest sustainable hub for financial and consumer on-chain applications. Conceived by a community of builders as a burgeoning on-chain ecosystem pioneering a vision for the mass adoption of token-governed technologies, Mantle Ecosystem comprises an Ethereum layer 2 (L2) — Mantle Network, a decentralized autonomous organization (DAO) — Mantle Governance, one of the largest on-chain treasuries — Mantle Treasury, and an Ether (ETH) liquid staking and restaking protocol — mETH Protocol : all built on Ethereum.

To support the next-generation of innovators, builders, and developers, Mantle is growing its ecosystem via Mantle EcoFund, a catalyzed capital pool of $200M. Mantle’s Showcase Apps program lends additional support and publicity to ecosystem projects in categories such as real world assets (RWA), web3 gaming and intent-driven applications.

Role Overview

The Global Brand Director at Mantle is a pivotal role that transcends traditional branding responsibilities. This leader will own the development, evolution, and enforcement of a cohesive brand strategy that encompasses not just the visual identity but also a compelling narrative, operational alignment, and deep-rooted cultural resonance.

You will set the tone for how Mantle is perceived globally —designing campaigns, developing guidelines, and steering all business units to uphold a unified and premium brand. Your expertise in driving creative, thematic campaigns will align with Mantle’s business and marketing goals, ensuring we remain both relevant and aspirational in the Web3 space and beyond.

Key Responsibilities

Brand Strategy Development

Create and refine Mantle’s global brand strategy, ensuring it reflects a premium, innovative, and cohesive identity.

Develop brand guidelines that are comprehensive yet adaptable across different geographies, cultures, and business units.

Own the brand narrative by crafting a compelling story that resonates across internal and external stakeholders.

Campaign Ideation & Execution

Propose and lead thematic brand campaigns that align with business objectives, product launches, and marketing needs.

Collaborate with cross-functional teams to bring innovative ideas to life through campaigns that inspire and engage global audiences.

Evaluate campaign performance and brand sentiment to optimize future strategies.

Cross-BU Brand Compliance

Ensure all business units and external agencies adhere to brand guidelines, maintaining consistency across touchpoints including marketing, product, customer experience, and internal communications.

Act as the brand steward by auditing outputs across channels and providing actionable feedback.

Partner with creative teams to deliver visually stunning and narratively impactful assets.

Advocate for bold, out-of-the-box ideas while maintaining alignment with Mantle’s strategic goals.

Stakeholder Collaboration

Work closely with executive leadership to align brand initiatives with company vision and long-term goals.

Partner with marketing, PR, and product teams to drive cohesive brand integration.

Qualifications

Experience

8+ years in brand management roles within leading FinTech, tech, or consumer-facing companies, preferably with experience at public (IPO) companies or global premium brands

Proven track record of building and evolving a brand across multiple business units or geographies.

Demonstrated success in conceptualizing and executing innovative campaigns that deliver measurable impact.

Skills

Strategic Vision : Ability to see the big picture and craft strategies that align branding with business goals.

Creative Leadership : Strong ability to generate unique, high-impact ideas and translate them into compelling narratives and campaigns.

Stakeholder Management : Excellent interpersonal skills to collaborate across departments and with C-level executives.

Execution Excellence : Attention to detail with an ability to enforce brand consistency across touchpoints.

Knowledge

Familiarity with emerging trends in Web3, blockchain, and technology branding would be a plus.

Strong understanding of global cultural nuances and how they impact branding strategies.

If you think you have valuable experience to bring to the organization, but don’t necessarily meet all of the criteria for the role, we still want to hear from you. We consider all applications.

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