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Crm developer Jobs in Houston tx
Lead CRM Marketing Developer
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Lead CRM Marketing Developer
Highmark HealthTX, Working at Home, Texas- Full-time
Description
JOB SUMMARY
This job provides digital marketing solutions for multiple, complex projects being delivered to web, social, and mobile channels to meet marketing, product, and sales strategies. Interfaces with key business stakeholders at all levels to understand complex business problems and present analytics driven, engaging, customer-centric digital solutions to be delivered in a retail environment. Reviews and analyzes media traffic, emerging trends, and the competitive landscape and communicates the current capabilities and opportunities to project teams and business stakeholders.
ESSENTIAL RESPONSIBILITIES
- Develop, evolve, and then communicate various digital strategy, including but not limited to web, social, and / or mobile strategy. Define engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience.
- Work closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serve as a trusted advisor to internal customers. Manage relationship with Digital Media Agency and collaborate with other Marketing partners to achieve business goals.
- Keep management informed of project activity, inter-dependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities.
- Manage and distill research, analytics, competitive activities, and emerging trends to support digital and media strategy. Make tactical decisions, and socializes opportunities with stakeholders. Monitor competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; set, meet, and re-evaluate key performance indicators for all projects and BAU digital capabilities.
- Provide analytic support to Marketing, including media analytics, marketing reporting, CRM closed loop reporting, and ROI reporting.
- Ensure consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience.
- Other duties as assigned or requested.
EDUCATION
Required
Substitutions
Preferred
EXPERIENCE
Required
Preferred
LICENSES AND CERTIFICATIONS
Required
Preferred
SKILLS
Language (Other than English) :
None
Travel Requirement : 0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office-based
Teaches / trains others regularly
Occasionally
Travel regularly from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products / services (sales employees)
Never
Physical work site required
Lifting : up to 10 pounds
Constantly
Lifting : 10 to 25 pounds
Occasionally
Lifting : 25 to 50 pounds
Rarely
Pay Range Minimum : 78,900.00
Pay Range Maximum : 146,000.00
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation / gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation / gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities / Women / Protected Veterans / Disabled / Sexual Orientation / Gender Identity ()
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