CRM Specialist

CUSTOMER SERVICE / CRM SPECIALIST Location : Houston, Texas Summary : Opportunity for a talented CRM Specialist to lead the customer relationship management efforts for this growing company. As a CRM Specialist you will be pivotal in optimizing the CRM system to enhance customer engagement, streamline sales and marketing processes and drive business growth. Company : A solutions provider of packaging materials for food service, flexible packaging, label and industrial industries with a global presence in the US, India, Korea and China offering multiple products from the latest state of the art plants along with dedicated customer service. . Responsibilities :

• Manage and maintain the CRM system to ensure data accuracy, integrity, and completeness.
• Collaborate closely with sales, marketing, and customer service for timely updates to the CRM with funnel management, reporting and escalations.
• Provide training and support to end-users to ensure they are proficient in utilizing CRM features and best practices.
• Monitor CRM performance metrics and generate reports to track KPI’s and measure the effectiveness of CRM initiatives.
• Identify automation, integration, and enhancement opportunities within the CRM system to improve efficiency and productivity.
• Champion a customer-centric approach and drive initiatives to improve customer satisfaction and loyalty.
• Campaign set up and management.
• Customer segment creation and management. Requirements :
• Three to five years’ experience with a deep understanding of CRM platforms such as Salesforce, HubSpot and Microsoft Dynamics CRM.
• Experience with A / B Testing.
• Excellent communication skills both written and verbal with the ability to collaborate effectively internally and with customers.
• Strong analytical and problem-solving skills, with a detail-oriented approach to tasks.
• Ability to prioritize and manage multiple projects simultaneously in a fast-paced environment.
• Familiarity with data management and GDPR compliance principles.
• Experience working in the packaging or plastics industry would be viewed favorably. Education and Certifications :
• Bachelor’s degree in Marketing, Communication, Business or a related field.
• Certification in CRM systems and platforms are a plus.