Senior CRM Marketing Manager

Senior CRM Marketing Manager

At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the company, and we believe that personal growth is the key to our organizational success. If you are a self-starter, motivated, and ready to take on new challenges, we want you to succeed with us, as a part of a rapidly growing business.

Position Overview

We are seeking to add a Senior CRM Marketing Manager to our marketing team. This is a highly visible role as we shape strategies to engage over 2 million customers and half a million members while leveraging data to improve lifecycle marketing. The Senior CRM Marketing Manager leads customer engagement and retention strategies, designs and runs multi-channel campaigns, and uses data for segmentation and personalization.

Key Responsibilities

Design and launch multi-channel campaigns across the entire customer journey, ensuring alignment with brand and communications strategy.

Lead engagement efforts through our CRM, owned channels, and website.

Leverage customer data for segmentation, lifecycle touchpoints, and audience creation to drive smarter media spend and campaign effectiveness.

Partner with leadership, including the VP of Marketing and C-level executives, to shape strategies for engaging current, former, and prospective customers.

Translate customer data into messaging strategies by segment to drive profitable growth.

Collaborate cross-functionally with Marketing, IT, Operations, and other teams to deliver impactful, customer-focused campaigns.

Monitor campaign performance, analyze customer behavior, and report on ROI and key lifecycle KPIs.

Provide actionable insights and recommendations to optimize campaigns and improve conversion.

Test, learn, and iterate through A / B testing to enhance CRM and lifecycle marketing.

Support special projects and new initiatives with customer data expertise as the business scales.

Qualifications

Bachelor's degree (or equivalent experience) and 7+ years in CRM or lifecycle marketing within B2C sectors.

7+ years of experience with marketing automation platforms, vendor management, and cross-functional project leadership.

Deep knowledge of integrated CRM and lifecycle marketing strategies, with a proven track record of executing successful campaigns.

Strong analytical skills with the ability to interpret data, generate insights, and optimize marketing initiatives.

Exceptional written and verbal communication skills; able to collaborate effectively in a remote environment and present to senior leadership.

Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

Proficiency in Microsoft Office Suite (especially Excel) and Google Workspace.

Curious, growth-oriented, and able to thrive with autonomy while driving results.

Benefits

Competitive Compensation in Base and Bonus Potential

Comprehensive Health Benefits (Medical, Dental & Vision)

Paid Time Off in addition to Company Paid Holidays

401(k) Retirement Plan with Company Match

Company-Paid Life Insurance

Pathways to Advancement

Free Weekly Car Washes

Our employees are our most valuable asset. We only employ the best people in the service industry who embrace new challenges with enthusiasm. If you are looking for professional development with advancement opportunities in a fast-growing organization, come join our Team!