Digital marketing analyst Jobs in Lowell, MA

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Job Details

Sales & Marketing Analyst

Why this job is important

We are seeking a highly skilled Sales and Marketing Analyst to join our Sales and Marketing team. This role is ideal for an individual with a strong background in managing leads and sales data platforms, analysis, sales performance, data visualization and reporting. The Sales and Marketing Analyst will be responsible for quickly gathering, analyzing, and interpreting sales data from multiple sources, providing actionable insights to drive business strategy, and communicating findings to key collaborators in a clear and impactful manner.

• The role involves providing feedback on upper funnel activities and their results, helping to make decisions on whether to recreate or pivot strategies.
• The core responsibility is within commercial activation, focusing on cultivating and proving out what marketing efforts are working.
• The role includes pulling reports to help prove the effectiveness of marketing and making decisions based on those insights.
• The person in this role will work with various collaborators, finding trends, working within platforms, and reporting key performance indicators (KPIs).

Key Responsibilities :

Qualifications :

Preferred Qualifications :

What’s in it for you

We provide a highly competitive benefits package!

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration.  We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients.  Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

PRIVACY DISCLOSURE : Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (“Kantar”). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment, which may include your details being shared with the hiring manager.

The salary range for this role in Massachusetts is $67,700 - $112,800 / year.  Your final base salary will be determined based on several factors which may include but are not limited to location, work experience, skills, knowledge, education and / or certifications. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Location

Boston, Huntington AveUnited States of America

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.