Digital marketing consultant Jobs in Lowell, MA

Schneider Electric has a challenging opportunity for a passionate individual to assume the role of "Offer Marketing Leader - Software Business' to lead the marketing transformation for EcoStruxure Building Software portfolio. This role can be based in United States, Netherlands or United Kingdom. In Schneider Electric we create connected technologies that reshape industries, transform cities, and enrich lives. Help us deliver solutions that ensure Life Is On everywhere, for everyone and at every moment : https : / / youtu.be / NlLJMv1Y7Hk We're looking for people with a passion for success - on the job and beyond. See what our people have to say about working for Schneider Electric : https : / / youtu.be / 6D2Av1uUrzY The Buildings Business of Schneider Electric provides intelligent building management solutions to help customers create a productive and comfortable environment for its occupants, reduce energy consumption, and run building operations more efficiently. Schneider Electric has a challenging opportunity for a passionate individual with a growth mindset to develop the marketing strategy and its execution for a suite of software products. This role will focus on harmonizing the value proposition across multiple products, addressing the needs of key stakeholders such as system integrators, facility managers, and application developers. The ideal candidate will have a proven track record of transforming marketing within large organizations, an entrepreneurial mindset, and the ability to create high-quality, impactful content. This position will be the driving force behind defining the future of our combined offerings, crafting compelling narratives, and orchestrating go-to-market strategies that capture market share and establish our leadership in smart building solutions. The position requires strong communication, influencing and analytic skills, technical and business acumen, relationship development skills and a motivational style. Collaboration and partnering within Schneider Electric's global organization and across teams is critical for success. Primary Responsibilities Internal Collaboration with Offer Managers

• Value Proposition Development : Partner with product and offer managers to define and harmonize the value proposition across the software product suite, aligning customer and market trends with business objectives.
• Portfolio Positioning : Lead the development of a unified messaging framework that integrates the strengths of individual products into a cohesive narrative for the market.
• Market Insights and Feedback Loop : Act as the voice of the market by gathering insights from customers, competitors, and industry trends, and translating them into actionable recommendations for product teams.
• Animate User Groups : Develop strategy and animation plan to engage various user-groups : progressive facility leaders, key system integrators and application developers; to improve feedback and feedforward communication Market-Facing Leadership
• Thought Leadership and Industry Positioning : Develop and promote thought leadership content, including white papers, blogs, and presentations, to establish the company as a trusted authority in the market.
• Analyst Relations : Lead engagement with industry analysts to position the company's solutions as market leaders and secure recognition in key reports and rankings.
• Customer Success Stories : Oversee the creation of impactful case studies and success stories that highlight the value and ROI of the company's solutions.
• Event Strategy and Execution : Drive the strategy and execution of high-profile events, including trade shows, webinars, and industry conferences, to showcase the company's solutions and engage with target audiences. Collaboration with Country Teams and Marketing Communications
• Global Marketing Strategy Alignment : Work closely with country marketing teams and global marcom teams to ensure alignment of messaging, campaigns, and demand generation strategies across regions.
• Campaign Development and Execution : Provide strategic guidance and support to country teams in executing localized campaigns that drive demand and generate leads.
• Content Development : Collaborate with marcom teams to create high-quality marketing materials, including brochures, presentations, and digital assets, tailored to regional needs.
• Performance Metrics and Reporting : Establish KPIs and reporting mechanisms to measure the effectiveness of marketing initiatives and provide actionable insights to country and marcom teams. Desired skills and competencies
• 5+ years of experience in product marketing, with a focus on software products and systems business.
• Strong preference for candidates with experience in the building industry or equivalent in industrial automation.
• A self-starter who thrives in a fast-paced, dynamic environment and can identify and seize new opportunities.
• Proven ability to work within large organizations, collaborating across teams & functions to achieve shared goals.
• Demonstrated ability to create high-quality, impactful marketing content that resonates with target audiences.
• Strategic thinking & planning skills, to translate business objectives into actionable marketing strategies.
• Excellent at written & verbal communication, with ability to convey complex ideas in a clear & compelling manner.
• Experience planning and executing successful events, including trade shows and webinars.
• Ability to analyze market trends, customer needs, and competitive dynamics to inform marketing strategies. Let us learn about you! Apply today. You must submit an online application to be considered for any position with us. This position will be posted until filled. Looking to make an IMPACT with your career? When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us. IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world. We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one. Become an IMPACT Maker with Schneider Electric - apply today! €36 billion global revenue +13% organic growth 150 000+ employees in 100+ countries #1 on the Global 100 World's most sustainable corporations You must submit an online application to be considered for any position with us. This position will be posted until filled. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and 'inclusion' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.