Digital marketing Jobs in College station tx

Job Title : Marketing Manager

Location : Austin, Texas

Job Summary : The Firm is seeking a marketing leader who will develop viable marketing and communications efforts that drive growth by sustaining and broadening existing client relationships, and by identifying and exploiting market opportunities to attract and develop new business. This is a hands-on position that will work with the Firm’s Marketing Advisory Committee, practice group chairs and key practice group members to develop and implement firm-wide marketing plans and will also handle and coordinate the day-to-day implementation of general firm-wide marketing projects. These efforts will include data-driven market research, providing analytical metrics to management, media and public relations, content marketing, social media and other digital marketing, internal and external communications, strategic advertising / sponsorships, and similar responsibilities. The Marketing Manager will report to the firm’s Executive Director while also receiving direction from the Marketing Advisory Committee. The Manager will have a Marketing Coordinator / Assistant reporting to the position.

Job Description

Work closely with the Marketing Advisory Committee and practice group chairs to develop and take ownership of implementing results-oriented marketing plans and objectives on both a firm-wide perspective and practice-group-specific perspective. This manager will be expected to learn and deeply understand the firm’s practice areas, related industries, existing clients, and existing referral sources. This manager will directly perform certain objectives but will also coordinate and collaborate efforts with other staff and outside consultants. This manager will also handle and coordinate the day-to-day implementation of general firm-wide marketing. The following tasks are likely to be involved in those efforts :

• Oversight and facilitation of content marketing, including :
• scheduling, organization, and execution of all stages of content marketing
• assisting lawyers with proofing and publishing of content
• using in-house resources and some outside consultants
• publication out to social media channels, e-mail and print newsletters, traditional lawyer publications, videos, and webinars
• Perform related data analytics and identify follow-up opportunities
• Maintenance and updating of the firm’s social profiles on LinkedIn, Facebook, and X, and facilitate efforts to increase engagement on social media
• Management and coordination of efforts to update content on the firm’s website, including practice group pages, attorney bios, news items, and content marketing
• Maintain, improve, update, and produce marketing materials for the firm, and for each practice group, such as brochures, client alerts, email campaigns, newsletters, press releases, and the firm’s website
• Engage in research, analysis, and intelligence gathering of trends in :
• the legal industry
• key industries relevant to the firm’s practice areas
• for strategic planning - competitive firm positioning, and identification of valuable business development opportunities
• Assist in planning, promoting, coordinating, and evaluating firm-sponsored business development and marketing meetings and events
• Coordinate and manage certain functions that may be handled by outside vendors and consultants
• Tracking, maintaining memberships, and submissions with key lawyer ranking and awards groups, such as Chambers, Benchmark, and others
• Coordinating the firm’s RFP process and assist attorneys in the preparation of legal services proposals, requests for information, and responses to RFPs
• Develop and coordinate public relations and media relationships
• Manage budgets and allocate resources among projects and initiatives

Annual Targets

Maintaining an active relationship and presence with a broad array of attorneys, across each of the Firm’s offices, for purposes of facilitating active and direct meetings with attorneys active in business development efforts, for purposes of :

Education and Experience / Management & Leadership Skills Requirements