Director of marketing Jobs in Provo ut

A company is looking for a Director of Marketing Measurement to lead marketing analytics initiatives and optimize paid marketing programs.Key ResponsibilitiesLead two Analytics teams focused on optimizing paid marketing programsDevelop and evolve marketing attribution strategies with a focus on incrementalityCollaborate with cross-functional teams to enhance the impact and efficiency of marketing effortsRequired Qualifications8+ years of experience in marketing analyticsSignificant experience in marketing attribution, including data-driven attribution and media mix modelingProficiency in SQL, Looker, and R / PythonExperience presenting insights to senior leadershipStrong track record of strategic contributions and data-driven decision-making