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- Promoted
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Bright HorizonsNewton, MassachusettsCONSTRUCTION SOFTWARE MARKETING MANAGER - REMOTE
ziprecruiterBoston, Massachusetts, US- Full-time
- Remote
CONSTRUCTION SOFTWARE MARKETING MANAGER - REMOTE
Our client, a leader in construction management software, is seeking a fully remote Construction Software Marketing Manager to join their dynamic marketing team. This full-time role focuses on driving the go-to-market strategy for their cloud-based construction collaboration platform. The ideal candidate will bring extensive experience in B2B SaaS product marketing and a deep understanding of the construction industry, leveraging their knowledge to position Touchplan as the leading software solution for general and specialty contractors.
What You’ll Do
- Develop and execute product marketing strategies that establish Touchplan as the industry leader in construction planning and collaboration.
- Lead go-to-market efforts for new product features and releases, including creating compelling messaging, launch plans, and sales enablement materials.
- Conduct in-depth market research to understand construction industry needs, trends, and competitive positioning, translating insights into impactful product messaging.
- Collaborate with cross-functional teams (Product, Sales, Customer Success) to align on strategies and ensure consistent messaging across all customer interactions.
- Create and manage engaging content to educate and retain customers, such as case studies, blog posts, whitepapers, and presentations.
- Analyze and report on the effectiveness of product marketing campaigns, using data-driven insights to refine future strategies.
What You’ll Bring
If you’re a strategic marketer with deep construction knowledge and a passion for software product marketing, we encourage you to apply.
All candidates should make sure to read the following job description and information carefully before applying.
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Remote working / work at home options are available for this role.