Marketing manager Jobs in Worcester, MA

Overview

Here at HEYDUDE, we are a team of Go-To's who work together to embrace and embody our brand values in everything we do. We dare boldly, putting progress over perfection to bring our consumers and fans the most comfortable shoes on the planet. We aim to be steadfast and engage genuinely with our consumers and each other. We keep it simple, welcome all, and strive to have a Hey Day!

In February of 2022, Crocs, Inc. acquired HEYDUDE. This acquisition not only adds an outstanding brand to the Crocs portfolio, but provides a wealth of opportunities for teamwork, career growth, and standard process sharing across the two brands. We've experienced incredible growth in the past few years, and we need to build our teams with the most creative, passionate footwear enthusiasts in the world. That's where you come in!

HEYDUDE is seeking a Retail Marketing Manager to join our North America Marketing team. This role acts as the voice of the consumer, translates global strategy into regional brand activation, and leads coordinated marketing planning for our owned retail stores.

This role has critical influence with NA retail sales, product, merchandising, finance, creative and other cross-functional teams. Reports to the Director of Shopper Marketing.

What You'll Do

• Build annual and seasonal marketing plans for Retail channel that deliver both on brand and business goals, working closely with various cross-functional teams.
• Support the Retail GTM strategy and deliverables. Translate Global objectives into strategic retail marketing programs to improve customer acquisition and retention to achieve the Americas revenue goal.
• Leverage data driven insights to inform marketing campaigns and activation strategies.
• Effectively drive cross-functional coordination and execution of marketing strategies that will make a material impact on brand perception and product desirability in retail stores.
• Partner closely and work collaboratively with teams, including product, merchandising and sales channels.
• Support the ideation briefing and execution of strong, compelling, and consumer centric content activations that support the brand and aligns to our vision.
• Demonstrate an understanding of our consumers and our brand and thoughtfully incorporate into everything that we do and every campaign that we bring to market.
• Contribute to store profitability and boost store traffic by developing and completing retail marketing plans and key marketing events at the store level.
• Partner with VM to ensure perfect and timely execution of new products, services and offers in all retail channels.
• Lead multiple projects simultaneously, in a fast-paced, time-sensitive environment.
• Build strong external relationships with Key Wholesale accounts and retail developers.
• Measure and report on campaign performance to identify trends, insights and optimization opportunities.

What You'll Bring to the Table

heydude #LI-Hybrid #LI-CM1

The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment. We accept applications on an ongoing basis.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other classification protected by law.

Title : Retail Marketing Manager

Salary or Pay Range : $95,000 - $105,000

Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities.

At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas : Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long-term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

The application window is 45 days, but applicants are encouraged to apply as soon as possible after the posting date in order to ensure optimal consideration. The posting will be removed if the job is filled before the application window deadline.

Job Category : Corporate