Web content manager Jobs in Miami, FL

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The Royal Caribbean Group’s Global E-Commerce Team has an exciting career opportunity for a full-time Senior Web Content Producer reporting to the Manager, E-Commerce Digital Production.

This position will work on-site in Miami, Florida.

Position Summary

Royal Caribbean is seeking a Sr. Web Producer to join its dynamic and growing eCommerce Web Content Team. The Sr. Web Producer will play a pivotal role in bringing together the content and assets of our brand, weaving them into compelling visual stories that resonate with our audience, and will be responsible for authoring and coordinating e-commerce content for a seamless execution of all web strategies and product information on the web.

This role will serve as the liaison between digital marketing strategies, stakeholder information and Go to Market campaigns and web content implementation. They will become the expert in AEM applications and all page templates to ensure the best user experience for each content type.

This role combines the responsibilities of a storyteller, product marketer, and technical expert, ensuring a seamless execution of all web strategies and product information on royalcaribbean.com.

Key Responsibilities :

• Content Development & Management : Gather, design, assemble, and code new marketing pages while maintaining and updating existing content. Ensure all web content aligns with brand guidelines and delivers a best-in-class user experience.
• Technical Expertise : Troubleshoot HTML and JavaScript code as needed, in partnership with front-end Dev Team. Develop and apply technical expertise to assess and implement content and functionality updates across key web touchpoints.
• Cross-functional Collaboration : Work closely with content strategists, designers, web development teams, and other producers to execute updates and create new pages. Serve as a liaison between digital marketing strategies, stakeholder information, and Go to Market campaigns for authoring execution.
• Content Authoring & Coordination : Author and coordinate e-commerce content, ensuring accurate and clear product information and a clean web user experience. Become an expert in AEM applications and all page templates.
• Project Management : Manage day-to-day authoring operations with our authoring agency, Sycamore, and front-end Dev Team. Verify the accuracy of authored content, update any errors, and oversee obstacle resolution.
• Support & Leadership : Assist in organizing and overseeing authoring requests from stakeholders. Partner with Production Manager to request and oversee enhancement requests to product owners and development roadmap. Assist overseeing Site Refresh implementations.
• Strategic Implementation : Collaborate with Content Strategists to support digital strategies and Go to Market product launches by fulfilling content updates or adding new pages.
• Measurement & Performance Strategy : Develop and execute a measurement and performance strategy for web content authoring. Generate monthly reports with data analysis to identify trends and areas for improvement. Provide actionable recommendations for authoring optimizations to enhance user engagement and conversion rates.

Qualifications and Education

Working Conditions

Work at the TechHub location in Downtown Miami. Following WFH company policy.

Ideal Candidate :

Internal / External Relationships

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!