PR Coordinators manage the public image of the companies or clients they represent to increase their media presence and overall popularity. They are primarily responsible for the first round of crafting media strategies and designing the corresponding campaigns that help their roster of clients maintain or improve their reputations.  
   
Locked into current trends, they continuously monitor media coverage, using multiple communication channels and media platforms as tools to promote a positive spin on their client's image and brand. PR Coordinators are familiar with many techniques for building and protecting the public image. Often, we associate PR Coordinators with doing damage control, that is, trying to minimize the negative impact for a particular business or public figure. We've all heard the phrase "all PR is good PR" to reference that public relations can sometimes take on a mind of its own. But it's likely a PR Coordinator was responsible for kickstarting the PR in the first place.   
   
PR Coordinators are mostly employed in specialized firms and agencies that consult businesses and public figures. They can also work independently or freelance, offering their services as an alternative to the sometimes-expensive retainers and intermediaries. 

Personality of a Public Relations Coordinator 
PR Coordinators have a few common personality traits that help them succeed in their job. Here are a few of them: 

• They are flexible and excellent multitaskers.  

PR Coordinators must be able to work well under pressure and handle multiple tasks simultaneously. Being adaptable is one of the most important qualities a PR coordinator can have, as the ability to adapt to different situations quickly and easily is essential in a fast-paced and ever-changing industry like that of Public Relations.  

• They enjoy learning on the go.  

PR Coordinators enjoy learning on the go. There are several reasons why PR Coordinators should make a commitment to learning. First, it helps them keep up with the latest information and trends. Second, it allows them to better serve their clients by providing accurate and up-to-date information. Third, it helps them stay ahead of the competition. Finally, it demonstrates their dedication to their profession.   

• They know how to tell a story.   

PR Coordinators know how to tell a story. They are skilled at crafting narratives that engage the public and promote their client's brand. A good PR coordinator can think creatively and outside the box to come up with new and exciting ways to tell a story. They have a keen understanding of what will resonate with their audience and what will not. PR coordinators are excellent communicators and have the ability to distill complex information into easily digestible bits that the public can understand.