Aspiring PR Managers must first obtain a college or university degree in Public Relations, Marketing, Business, or Journalism, although some employers require a higher degree such as a master’s. Other courses and academic achievements in related fields may also help improve a candidate’s chances of obtaining the position.  
  
However, academic prowess is not all it takes; PR Managers also need experience in the field before they can begin to work in a managerial position. Most professionals in this field start their careers as PR Coordinators or Specialists. It often takes several years of hard work and dedication before they can be promoted to higher positions. Each agency or employer has its own criteria when granting promotions, so the length of time may vary.  
  
Many PR agencies specialize in specific sectors, including manufacturers, healthcare, celebrities, and big corporations. It is common for PR Managers to choose an industry that seems appealing to their taste.  

What is required to become a Public Relations Manager
Being a PR Manager requires individuals to have certain skills in order to be successful. Some of these include: 

• Interpersonal, communication skills, and public speaking skills 

PR Manager are adept at communicating clearly, both verbally and in writing, with clients, organizations, companies, journalists, representatives, lawyers, and staff members. Having an engaging personality to create close bonds with press and media professionals that could benefit their clients is an essential asset for any PR Manager. 

• Organizational and time management skills 

Having strong multitasking skills, the ability to work in a dynamic, fast-paced environment, and being organized enough to run several events simultaneously while prioritizing tasks is important for any successful PR Manager. 

• Analytical, problem-solving, and decision-making skills 

PR Managers must be able to identify issues and resolve problems while exercising good judgement and critical thinking. They should be clear and responsible in dealing with the media, taking care to be trustworthy enough to manage sensitive and confidential information and using sound judgement in what they report and how they report it.