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What does a Corporate Sales Manager do?

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Talent.com talent.com
Answered July 14 2022
Career Expert at Talent.com
A Corporate Sales Manager spends their time managing corporate sales teams and activities. This includes setting sales targets, developing sales plans, and monitoring progress. They also work closely with other departments to ensure that the company's products and services meet customers' needs. 
  
These professionals may also be responsible for training new sales staff and planning and organizing their daily work schedule. Depending on how the sales team operates, there could be daily, weekly, or monthly check-ins with sales staff to ensure they are meeting their targets and to discuss new leads and strategies.  
  
When a Corporate Sales Manager settles in for an exceptionally long workday, they could be studying clients' current and potential needs or developing, maintaining, and improving relationships with key accounts. They could also be completing comprehensive sales reports and setting sales targets for Sales Executives and Representatives.   
  
Corporate Sales Managers typically work in an office but may also travel to meet with clients or potential customers. Often, they will host events for clients or invite them to network and build lasting relationships and loyalty.  
 
Roles and responsibilities of a Corporate Sales Manager
Here's a non-exhaustive list of everyday tasks Corporate Sales Managers are required to complete: 
  
  • Oversee and coordinate all activities and operations of the sales department. 
  • Coordinate the activities of a sales team to build a healthy and profitable relationship with buyers and other associates.  
  • Assign members of the team to the company's accounts.  
  • Devise new and original strategies and techniques necessary for achieving the sales targets.  
  • Set weekly, quarterly, monthly, and annual sales targets for the Sales Executives and other Sales Representatives, ensuring these targets are realistic and achievable.  
  • Define and implement sales policies and procedures.  
  • Approve all sales plans and budgets.  
  • Research and identify sales opportunities, generate leads, and target potential clients.  
  • Search for and establish contact with prospective customers and clients for their company.  
  • Serve as a company representative in trade shows and other related events.  
  • Develop, maintain, and improve relationships with key accounts to maintain service and client loyalty.  
  • Meet with other company Managers to ensure that business objectives are being properly executed and are on schedule.  
  • Liaise with the Marketing department to create a more comprehensive and effective sales campaign and strategy.  
  • Assemble a team of Project Managers, Product Designers, technical experts, and other professionals to help develop a marketing plan that would benefit both the client and the company. 
  • Oversee the recruitment and training processes of new staff members. 
  • Monitor the performance of teams and sales goals.  
  • Evaluate staff's sales reports. 
  • Ensure that each team member meets individual goals, as well as the overall sales goal of the company.  
  • Stay up-to-date on current market changes and trends to develop new and original sales strategies.  
  • Stay updated on the latest trends in sales by regularly reading specialized literature and attending workshops and seminars. 
  • Track the competition and all new trends and products in the market. 
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